Marketing Week

Netflix, Philip Morris, Ryanair: Everything that matters this morning

By October 22, 2018No Comments

Tobacco company Philip Morris launches stop smoking campaign

Philip Morris is launching a new campaign to encourage smokers to give up cigarettes. The Hold My Light campaign aims to persuade smokers to go smoke-free by encouraging friends and family to offer rewards in the first 30 days of quitting.

The campaign suggests four ways to give up cigarettes, including going cold turkey, using nicotine patches, vaping and using heated tobacco products.

The £2m campaign will run across digital and print media and has its own website, www.holdmylight.co.uk, which suggest ways to support those who want to quit such as cooking dinner.

Peter Nixon, managing director of Philip Morris, says: “This campaign breaks new ground, which is an important next step in our company going smoke-free and ultimately stop selling cigarettes.”

Hold My Light is part of the company’s new strategy to encourage the world to go “smoke-free” and to achieve its aim to “ultimately stop selling cigarettes”. However, the campaign has already received criticism, with Cancer Research UK accusing the company of “staggering hypocrisy” and pointing out that Philip Morris still promotes cigarettes in countries that have not banned tobacco and advertising promotion.

Netflix personalisation causes controversy


Netflix personalisation is causing controversy as black users accuse the streaming service of using artwork to mislead them about the level of diversity in films.

For one film, Like Father, the artwork fails to show its two white leads and instead shows some subscribers a poster featuring two of the films African-American actors. Love Actually is another example of a movie with a predominantly white cast but the actor Chiwetel Ejiofor is spotlighted on the artwork despite playing a minor role.

It is thought the posters are designed to encourage black users to watch films thinking they will be more diverse but some have hit back arguing that the move is deceptive.

READ MORE: Netflix angers black subscribers with targeted posters

Hamleys could be put up for sale

Hamleys could be put up for sale as the toymaker deals with poor results. The company’s owner, C.banner International, bought Hamleys in 2015 but it is said to have started a strategic review after being approached by potential buyers. However, there is no guarantee a sale will go ahead.

The toymaker replaced its head of finance last week after reporting a £9.2m loss.

According to Sky News, corporate finance firm Vermillion Partners has been hired to advise C.banner and hold discussions with potential buyers but it is unlikely to sell before the Christmas period.

A sale would mark the fourth time Hamleys has changed owners since 2003 and be another sign of a struggling British high street.

READ MORE: Hamleys reaches endgame under ownership of China’s C.banner

Ryanair reports poor profits amid race controversy

Ryanair has blamed strikes by pilots and cabin crew for a decline in profits but is optimistic about its future. The airline reported a 7% fall in profits for its half-year results, which chief executive Michael O’Leary blamed on a number of factors including strikes and “the worst summer of air traffic control disruptions on record”.

However, O’Leary cited a 6% rise in traffic and 96% capacity on planes as reasons to be optimistic. The company says it maintains its forecasts for the full-year after warning that profits would be 12% lower earlier this month.

The news comes amid controversy as the airline dealt with a media storm this weekend. A video has appeared online showing a white passenger racially abusing a black woman in her 70s with many accusing the company of failing to take action and failing to remove the passenger from the flight.

READ MORE: Ryanair warns fares to remain soft as summer profit falls 7 percent

Addison Lee plans self-driving taxis by 2021

Premium taxi firm Addison Lee plans to use self-driving cars across London by 2021. The company has joined forces with Oxbotica, an autonomous vehicle software company, to provide self-driving cars for ride-sharing services in the capital.

The two companies will begin creating detailed digital maps of London’s roads ahead of the move, which will pit it against Uber which is also planning to roll out driverless cars.

Addison Lee boss Andy Boland says he wants the firm to be at the “forefront” of the shift to self-driving cars. He explains: “Urban transport will change beyond recognition in the next 10 years with the introduction of self-driving services, and we intend to be at the very forefront of this change by acting now.”

He adds that the technology will help the firm “address congestion, free space used for parking and improve urban air quality”.

READ MORE; Addison Lee plans to put self-driving cabs on London’s streets by 2021

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