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Marketing Week

Marketing Week Masters awards shortlist: Channel Masters

Marketing Week Masters 2019

Branded Experiences and Events

Asics – Blackout Track – Edelman
Co-op
– Co-op @ Music Festivals 2018
EE – 4G Cinema – M&C Saatchi Public Relations
Huawei Consumer Business Group – Huawei Presents Unfinished Symphony
Sainsbury’s – The Bude Tunnel – Gravity Road

Content

The Body Shop – Charting the rise of veganism through data storytelling – iProspect
Diageo Baileys
– Nobody puts Baileys in the Corner – Carat
Elvie – Pumping. Unplugged. – Mother
Essity Bodyform/Libresse
– Viva La Vulva – AMVBBDO
Notonthehighstreet – Notonthehighstreet Gift Guide
Virgin Holidays – Virgin Holidays: Trending Travel Guide – FowardPMX

Data-driven Marketing

Canon –  Nurturing the art of visual storytelling – VCCP
Eurostar – Inspiring real connections for smooth customer journeys – iProspect UK
Orangetheory Fitness – Data Beats – Publicis Sapient
Pets at Home Group – Pets at Home VIP Club – Go Inspire Group
Shell Russia – Injecting data-led marketing strategy to engine lubricants in Russia – Ekimetrics
Toyota Europe – Toyota AYGO: Just Go! – The&Partnership

Insight and Market Research

Essity Bodyform/Libresse – Viva La Vulva – AMVBBDO
Heineken – When You Drive, Never Drink – Edelman
Northumbrian Water Group – NWG Business Plan
Square –  Digital Towns – Harvard
William Grant & Sons for Glenfiddich – Glenfiddich Experimental Series Exposure

Mobile and Apps Marketing

Amplifon – Amplifon Hearing App – Publicis Sapient
Captain Morgan
Personalised MessagesFacebook
EasyJet
EasyJet Look&Book– VCCP
Huawei
– StorySign – FCB Inferno
Nike
– Nulla Puo Fermarci (Stop at Nothing) AnalogFolk
No Kid Hungry – Driving Restaurant Visits to Support Dine Out for No Kid Hungry – GroundTruth

Multichannel Marketing

Bupa – #OpenUp
Capita for the British Army – Belonging 2019: Your Army Needs You – Karmarama, part of Accenture Interactive
The Guardian – The Joy of Print
The Times and The Sunday Times – Politics. Tamed. – The&Partnership (Pulse)

PR and Brand Storytelling

AIG Life – Max’s Story Teamspirit
Greenpeace – Rang-tan – Mother
Lego – Birthday Brick – Engine | Mischief
The Roald Dahl Story Company – Matilda comes up Trumps
Vodafone
– #Goldilocks – Engine | Mischief

Programmatic and Performance Marketing

B&Q – Extreme Weather for Extreme Results Merkle and Periscopix
Sportsbook clients – Giving Sports Fans What They Want With ‘The Ticker’ – Latitude Digital Marketing
Moss Bros – Delivering 6:1 incremental ROI in display – Crimtan

Search Marketing

Domino’s Pizza, UK and Ireland – Using AI to discover new audiences and drive revenue – Jaywing Intelligence
Peapod – NYC geo-targeted campaigns increase grocery orders by 262% – January Digital
Virgin Holidays – Virgin Holidays: Trending Travel Guide – FowardPMX
Wowcher – Driving ROI-markable results – Brainlabs

Social Media

Auto Trader – #AutoTraderGoals – AmazeRealise
British Council Study UK
KFC UK & Ireland Ain’t no small fry – Mother
Mars Chocolate – MIX – AMVBBDO
Sanofi – Buscopan IBS Truths Campaign – Pegasus

Sponsorship and Partner Marketing

Diageo for Guinness – Six Nations – AMVBBDO
Kelloggs – Kellogg’s Cornflakes and Love Island – Carat
Mondelēz for Cadbury’s Creme Egg – Cadbury’s Creme Egg Hunting Season – Carat
Muller UK & Ireland – Sponsoring British Athletics – Sylo Communication
TSB – The power of purpose in good times and bad

Video

Essity Bodyform/Libresse Viva La Vulva – AMVBBDO
ellaOne (HRA Pharma)My Morning AfterDirt and Glory Media
Elvie – Pumping. Unplugged. – Mother
Greenpeace – Rang-tan – Mother

The winners of Marketing Week’s Masters will be unveiled during a ceremony held at The Brewery in London on 2 October. For more information on the event and table bookings head to marketingweekmasters.com.

The post Marketing Week Masters awards shortlist: Channel Masters appeared first on Marketing Week.

 
Phvntom, Inc. is a digital marketing company located in Boise, Idaho that creates websites, apps, and full-scale promotions/campaigns for other businesses. The views and opinions expressed in this article are strictly those of its authors and were not written by Phvntom. This article was originally published by Marketing Week.   

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