Marketing Week Masters Awards 2018: The channel winners


The Marketing Week Masters Awards took place at London’s Tobacco Dock last night (9 October). The biggest of their kind in the UK, the awards cover everything in marketing from strategy through to execution.

Click below to see the winners of the sector awards and the special categories, including ‘brand of the year’ and ‘marketer of the year’.

Branded Experiences and Events

Winning brand: E.ON
Project name: E.ON x Gorillaz: A Solar Collaboration
Entering agency: Engine

Highly commended: Accenture
Project name: Kaleidoscope
Entering agency: Synergy


Winning brand: Bodyform
Project name: #bloodnormal
Entering agency: Essity

Highly commended: Tesco

Project name: Tesco Magazine
Entering agency: Cedar

Data-driven Marketing


Winning brand: Very
Project name: A Very Black Friday
Entering agency: Posterscope

Highly commended: Virgin Holidays

Project name: The non salesly sale
Entering agency: Phrasee

Email Marketing

Winning brand: Virgin Holidays
Project name: Peak campaign
Entering agency: Proximity London

Insight and Market Research

Winning brand: Premier Inn
Project name: Proving the unprovable: making the case for service as a driver of guest and shareholder value
Entering agency: Listen & Learn Research

Mobile and Apps Marketing

Aimia Sainsbury's

Winning brand: Aimia and Sainsbury’s
Project name: This time it’s ultra personalised!

Multichannel Marketing

Aldi Christmas

Winning brand: Aldi UK
Project name: Aldi’s Amazing Christmas
Entering agency: McCann UK

PR and Brand Storytelling


Winning brand: LADBible/Plastic Oceans
Project name: Trash Isles
Entering agency: AMV BBDO

Highly commended: Ancestry
Project name: Village’s DNA
Entering agency: Third City

Programmatic and Performance Marketing

Winning brand: Auto Trader
Project name: Programmable Platform Success

Search Marketing


Winning brand: LV=
Project name: Multi Car: The Ranking Rise

Social Media


Winning brand: NHS Blood and Transplant
Project name: ISSA Thread

Sponsorship and Partner Marketing

Winning brand: Aldi UK
Project name: Team GB and the Brownlee Brothers
Entering agency: McCann UK



Winning brand: Argos
Project name: 80 Days of Argos: How Argos owned ‘today’
Entering agency: The&Partnership London

Highly commended: Warburtons 

Project name: Pride & Breadjudice
Entering agency: WCRS