We are here to give you a complete marketing plan for your painting business. However, we want to remind you that you can always reach out to a marketing company to help you come up with a marketing strategy. Many marketing agencies are willing to give free advice to companies, even if they do not want to work with them!
Marketing is all about creating brand awareness for your company. There are many different ways to do that, so it is up to you to decide what tactics would best represent your business.
If you want a good marketing strategy you must first decide who your target market is. This means deciding a common characteristic in the people that would be your ideal customers. In painting a common characteristic may be that they own a home or building. That is because they will be the ones who end up deciding if a house or building needs to be painted.
The first strategy is to have a website with an up to date web design. You always want your website to show up on the first page when someone is to search “painters near me” in the area that you service. On your website it is also important that you have the painting services that you offer.
Once you have a website, you can start to run google advertisements. These are paid advertisements, so you want to make sure that you are choosing your keywords carefully so that you are not wasting any of your budget.
A strategy that you may want to consider is having a referral program. This is where when someone who has used your company gives you a lead, or has a friend who needs painting done and has them reach out to you… the person who suggested them or told them about you will receive a discount.
If you use a referral program it is a great way to spread the word about your company, and raise brand awareness.
Email marketing is a great strategy that painting companies can use. If someone receives a promotion for painting, it may push them to paint that room that they have been wanting to paint for a long time. Email marketing also allows previous clients to remember which company they used for painting before, and have an easy way to find them again.
Marketing Agency for Painting Company
As a business owner you may want to get back to doing what you love, and not have to worry about marketing and keeping up with all the trends. If you have found that to be the case, then it may be time to have someone help you with your digital marketing services.
A marketing agency has the ability to grow your painting companies to new levels, and bring you more potential customers than you imagined. A marketing agency can help bring you potential customers, but it is your company’s job to make them real customers.
If you were to hire a marketing agency they will be able to help you identify your target audience, and have your google advertisements marketed to your target audience.
A marketing agency should be able to help you with your website design, and they should have call to actions on your website. This is what you want someone who visits your website to do. This can be filling out a form where you get their phone number, so that you can call them and try to figure out what painting services they need.
Marketing Ideas for a Painting Company
If you are unsure about what people would want to see, it is not as complex as you are thinking it is. People want to either have entertainment value, monetary value, or informational value. You do not need to stick to one form of value, you can use all three of these to keep it interesting.
Something that people absolutely love to see is a painting contractor’s view. This means what did the job site look like before you started, and what did it look like when you were done – a before and after.
If you do any commercial painting this would be especially good to share, because this is not something that people see all the time. In addition, it gives you a great platform to show off your work.
If you need any more ideas always feel free to reach out to a marketing agency like Phvntom Inc. They are always more than happy to give you free advice, or to take over social media management for you completely.