Social Media Marketing Agency:
Social Media Management for Accountants

Get a social media agency to manage social media for your accounting firm. A social media manager will improve your digital marketing by providing access to influencer marketing and better customer service to your followers.

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Supported Platforms

Your social media strategy might be the only thing holding you back.

Do you hate dealing with social media, or does it feel like a waste of time? This is why many financial advisors turn to social media agencies for help. Our social media management service can take on all the grunt work and allow you to focus on working on finances.

The internet has changed how people interact with accountants and brands. Now, social media management is the new frontier in marketing. A social media agency helps your accounting firm by using social media skills to strategically plan out a content calendar that aligns with your company’s messaging and values. We can also be responsible for managing all of your online accounts so you don’t have to worry about updating them yourself!

Which social media platforms are worth your accounting firm’s investment?

If you’re a financial advisor, there’s no doubt that social media has become an integral part of your marketing strategy. From Facebook to Twitter, and from Instagram to Snapchat, these platforms have changed the way we communicate with potential customers. But which are worth your brand’s investment?

Although it may seem like all social media networks are created equal, what might work for one accounting firm could be disastrous for another. This is why it’s important to find out how each platform can help you reach different audiences and use different strategies so that you know where to focus your efforts.

Facebook and Instagram are the most popular social networks in the world, which opens a huge opportunity for accounting firms to reach their finance audience.

As of 2018, there were 2 billion monthly active Facebook users with 1 million advertisers using some form of social media advertising on Facebook each month. This means that you have an incredible chance at reaching people who might be interested in financial services, as well as interacting with potential customers directly through these social media channels.

It’s not only important to advertise but also to engage those followers (or potential clients) so they will keep coming back. That’s why it’s a good idea to have a skilled team manage your Facebook marketing that can produce content people find appealing or informative.

LinkedIn is a social media platform that has been around for more than 10 years. It’s unique because it was created specifically for business networking and employment opportunities, so the majority of people on LinkedIn are professionals pursuing a career path in some way or another. If you’re looking to grow your accounting firm, LinkedIn can be an excellent resource.

It’s especially great when your business provides services to other companies, or when you’re looking to hire. Although you don’t need to post on LinkedIn as often as other social networks, it’s still a good idea to post company updates and portfolio items as they become available so that prospects and customers stay interested in your brand.

Twitter is a social media platform that has the power to connect you with customers and prospects, no matter where they are. It’s also an opportunity for your accounting firm to share insights on industry trends, breaking news and other content that will help build awareness about your company.

The Twitter timeline is a hotbed of short-form communication that often gets used to inform your customers about developing events. The ability for tweets to be instantly retweeted and shared with all the people who follow an account make it especially useful in generating excitement over new financial services or accountants.

What makes Twitter the best social media platform for your accounting firm? The short answer is easy access to followers who want financial services. Twitter is unique in that it provides a simple way for people around the world to stay informed about topics they care about – as well as keep up with brands they love.

TikTok is a popular video-sharing app that allows you to share short videos on the go. It’s all the rage right now. The best part about TikTok is its simplicity, which makes it perfect for accountants! Here are some features that make TikTok great for business:

  1. It has over 300 million monthly active users, so your content will be seen by people near and far.
  2. It uses data-driven machine learning to determine what content people are shown, so viewers are almost guaranteed to be interested in what you post.

TikTok only supports one type of media: videos. Videos are good because they’re the best for engagement. With that said, TikTok will easily expose any accounting firm with poor video production.

Whether you want to capture the moment with your friends from across the world or do some location-based marketing, Snapchat has all of the features for today’s mobile-driven consumers. Winning the hearts of advertisers and buyers alike, Snapchat is a modern take on social media where you can take your social media campaign to unparalleled heights without needing to make an actual sales pitch.

This makes it an excellent way to present your brand online. With a Snapchat Filter or Geofilter, people can be more authentic and show off their interests by showcasing them in their posts! It allows you to switch up how you portray your accounting firm on social media.

From an advertising perspective, Snapchat has some of the most powerful geo-targeting options available. We can also create custom filters for your brand that Snapchat users can use to create their own content with – which results in more free exposure!

What are the building blocks of a successful social media campaign?

When it comes to social media, it’s important to understand why people are there. People use social media to be entertained, connect with others, and stay informed. The sooner you accept that it’s not all about you, the sooner you can focus on making an experience that’s mutually-beneficial for everyone.

Livin’ the good life. #knowmypets

Posted by Knowmypets on Thursday, December 5, 2019

1 | Entertain your audience with content that’s relevant to the finance industry.

Ditch the sales pitch. Generally-speaking, people *hate* unsolicited advertisements. In fact, there’s no quicker way to drive off potential followers than by pushing financial services they don’t care about.

Instead, hook them with something interesting that most of the population finds entertaining. People will want to see more of that in the future, so it greatly improves the odds of getting a follow – which was kind of the point… right?

2 | Keep them informed by sharing breaking news that impacts your accounting firm.

Unless you’re a well-known company, people don’t want news about your accounting firm… they want news about your niche. People love to have the “insider” scoop and be the first to know about something important.

It should be easy for you to stay informed about the current state of affairs in the finance industry. When something is actually newsworthy (e.g. an article was published by a major news outlet), all you have to do is share the article with your opinion!

People need to be held accountable. 👏

Posted by Knowmypets on Thursday, December 5, 2019

These two need profiles on 😍

Posted by Knowmypets on Wednesday, October 16, 2019

3 | Finally, plug your financial services into a post that promotes them in an authentic way.

The more your accounting firm is active on social media, the more you’ll discover opportunities to promote your brand in a way that resonates with people. The key takeaway from all of this is that your followers don’t want a constant barrage of ads for your business.

Your main goal on social media is to be worth following. Once you achieve that, you’ll have plenty of potential customers that you can reach for no extra cost. When you prove the value of following your brand, people don’t mind the occasional self-promotion… just don’t over-do it 😉.

We go 0-10,000 real quick.*

How could your accounting firm benefit from having 10,000 followers next month?

Every reaction increases distribution

Higher distribution increases organic reach

More followers = more free remarketing

*These numbers were achieved using a combination of viral posts and ads. The displayed graphs were taken from a Facebook page owned by Phvntom Inc. It’s unlikely for a small business to generate this kind of growth by just using an organic strategy. Results vary.

These are a few of our past social media creations. Enjoy.

Here are some things we’ve created for other digital advertising customers. Some were selected for their great performance, while others are simply team favorites.

Husky Love poster

Husky Love

Quality Filters poster

Quality Filters

Feel Better poster

Eat Better, Feel Better

Gift Wrap poster

Gift Wrap

Endless Fresh Food poster

Endless Fresh Food

No lobster poster

No Lobster

Our Social Media Management Plans

We have three social media management plans available: Startup, Business, and Enterprise. Compare them below. The tasks included in each plan indicate which requests are in-scope. Learn more about in-scope tasks here. Choose a plan that works best for your company and provides the service(s) you need.

Need anything else?
Save up to 30% with a full-service plan.

Do you need more help than just social media management? Full-service marketing plans include that – plus brand development, graphic design, web design, digital advertising, and website maintenance in one convenient package. You’ll also get better pricing on all print orders.

Oh, and did we mention you’ll save 30%?

Psst... want 10% off your first marketing plan?We'll send your discount today, as well as more offers and updates in the future.

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