Our Digital Marketing Services for Electric Companies

Get any internet marketing service by itself or with a full service marketing plan. Select any service for more information.

Navigate your electric company to a successful future.

Phvntom is a digital marketing agency with years of experience in crafting innovative digital marketing strategies. We know there’s a lot of information to digest here. If you aren’t sure which plan is the best fit, or what your company really needs, our data-driven team is more than happy to discuss your situation and recommend some options.

Not sure which plan is right for you? Schedule a FREE preliminary consultation.

We’ll do our best to accommodate your schedule.

SIX incredible marketing services… one convenient package.

Get the ultimate digital marketing plan for your electric company. We help brands from concept to corporation, so there’s sure to be an option that’s perfect for you. Start your journey with a team of industry-leading, service-oriented marketing experts today.

1 | Choose any level of service

Like our standalone services, our full-service marketing plans are available in three different tiers that offer increasingly advanced tasks (or sub-services). Here’s a quick explanation of each tier and who it’s best for…

Startup marketing service plans are a great option for new and developing electric companies, or any brand with a modest budget for marketing. This plan is competitively priced to be more affordable than a dedicated employee, yet includes many features that a single person wouldn’t be able to accomplish alone.

Suggested For:

  • New brands
  • Limited budgets
  • Small websites
  • 1st-time advertising
  • Marketing advice

NOT Suggested For:

  • Established brands
  • E-commerce development
  • Advanced advertising

It includes all of the core tasks a electric company needs to get established in the modern age of digital marketing. Some of the features worth mentioning include logo designs, a standard website, assets for social media, business card designs and ad assistance for Facebook & Google.

Business marketing service plans are ideal for established electric companies looking to refresh their brand or take some of their services online. This plan is meant to help existing brands “clean house” of their outdated marketing strategies and replace them with proven modern tactics.

Suggested For:

  • Local electric companies
  • Marketing promotions
  • Basic e-commerce
  • Ad management
  • Active social media

NOT Suggested For:

  • Small budgets
  • Corporations
  • Subscription websites
  • Pro advertising

It includes a generous selection of tasks a local electric company could use to improve their branding and digital strategies. Some of the features we’d like to highlight are: competitive research, lookalike ad targeting, email campaigns, replies to social media comments, and e-commerce web design.

Enterprise marketing service plans bring you world-class talent combined with 100% original strategies not found anywhere else. This plan is overkill for most, but intended for electric companies spending more than $100,000/year on ads and looking to supplement or outsource their entire marketing team.

Suggested For:

  • Electric companies with up to 100* employees
  • SaaS development
  • 6-figure ad budgets
  • High-competition markets
  • Social media PR

NOT Suggested For:

  • Ad budgets less than $100,000/year
  • Fewer than 5 locations
  • Those who just need enterprise support for a single service

This plan includes almost everything our agency is willing to provide in a standalone marketing package. Notable omissions from this plan include App Development and *service for companies with more than 100 employees. If you require either of these, you will need to contact us to apply for a custom plan.

MONTHLY

or

Every 2 Weeks?

2 | Pick your preferred billing interval

We offer two convenient options for your plan’s renewal frequency: Monthly or Every 2 Weeks. When you choose monthly, it helps us plan our schedule more effectively so it’s slightly discounted. We only recommend bi-weekly billing for short digital marketing campaigns and 1st-timers.

3 | Start your full-service marketing plan!

The only remaining step is to confirm your selection(s) and proceed to checkout! We accept all major credit and debit card providers, so use whatever works best for you. Once your order is placed, you’ll receive a confirmation email, followed by an introductory call from your account manager… that’s it! Welcome aboard! We look forward to working with you.

Our Full Service Marketing Plans

We have three full-service plans available: Startup, Business, and Enterprise. Compare them below. The tasks included in each plan indicate which requests are in-scope. Learn more about in-scope tasks here. Choose a plan that works best for your company and provides the service(s) you need.

Service
Startup
Business
Enterprise
Branding
Custom/Unlisted Branding
It would be impossible to list every task related to branding, but we know you’re bound to have some requests... read more
Brand Identity Creation
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’... read more
Logo Design
A logo is a symbol made up of text and images that identifies a business. A good logo shows what... read more
Color Palettes
A brand color palette is a crucial part of building a successful company identity. The shades you use to represent... read more
Price Point Research
Finding the right price point means you can capture maximum revenue from your products. Pricing research helps you find the... read more
Launch Promotions
A launch promotion campaign helps to ensure the success of your business and increase product sales. Promotional tactics include special... read more
Brand Icon Design
Icons are meant to convey abstract thought and they artistically summarize an action or operation – they represent what is... read more
Brand Typography
Brand typography is key to the message being delivered. From a distinctive approach to using type, right through to a... read more
Product Images
A product image is a photograph or diagram that depicts a good being offered for sale. Several product image types... read more
SWOT Analysis
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT Analysis is a technique for assessing these four... read more
Competitive Research
Competitive research is a strategy where you identify major competitors and research their products, sales, and marketing strategies. By doing... read more
Market Research
The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for... read more
Emblem Design
An emblem logo consists of font inside a symbol or an icon; think badges, seals and crests. These logos tend... read more
Product Identity Creation
Product identity is the overall personality of a product. It is common for customers to describe products using the same... read more
Product Design
Product design describes the process of imagining, creating, and iterating products that solve users’ problems or address specific needs in... read more
Communication Style
Your brand’s voice or communication style is the purposeful and consistent expression of your brand through words and prose. This... read more
Branded Apparel
Branded apparel is unique to your team and separates you from everyone else. By showcasing your logo, tagline, or other... read more
Marketing Strategy
A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of... read more
Breakeven Analysis
Breakeven analysis entails the calculation and examination of the margin of safety for an entity based on the revenues collected... read more
Distribution Models
A distribution model is the manner in which goods move from the manufacturer to the outlet where the consumer purchases... read more
Operations Optimization
Operations optimization is the process of ensuring that your operations are performing as efficient and effective as possible. Typically the... read more
Digital Advertising
Custom/Unlisted Digital Advertising
It would be impossible to list every task related to digital advertising, but we know you’re bound to have some... read more
Ad Account Management
Digital platforms that allow businesses to advertise provide a control panel to manage their advertisements, formally known as an ad... read more
Ad Creation
An advertisement is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote... read more
Budget Recommendations
There is no magic number to serve as the amount a business should spend on marketing and advertising. How much... read more
Social Media Ads
Social media ads are one of the quickest and most effective ways to connect with your target audience. These ads... read more
Search Engine Ads
Search engine advertising (also known as search advertising, Internet search advertising, or online search advertising) allows you to directly display... read more
Interest Targeting
Interest-based targeting is generally used for cold audiences – when you want to introduce yourself to people who haven’t heard... read more
Geo-Targeting
Geotargeting is a way for advertisers to specify the location they want their ads to show. Advertisers can choose different... read more
Brand Awareness
Brand awareness represents how familiar your target audience is with your brand and how well they recognize it. Brands with... read more
Tracking Code Setup
Tracking codes are thematically related to cookies, counting pixels and log file analysis, and are a prerequisite for analyzing visitor... read more
Transparent Reporting
Transparent reporting is unrestricted access to key performance metrics from the original source. Most marketing platforms provide transparent reporting to... read more
Facebook Advertising
When this task is included in your active service package, it means you’ll receive assistance on Facebook that’s limited to... read more
Instagram Advertising
Instagram advertisements are managed on Facebook by using Business Manager. When this task is included in your active service package,... read more
Google Advertising
When this task is included in your active service package, it means you’ll receive assistance in Google Ads that’s limited... read more
Native Ads
Native advertising is paid content that matches the look and feel of the context in which it’s presented. Articles, infographics,... read more
Marketplace Ads
These are paid ads that appear between regular product listings on Marketplace (mobile only), helping businesses reach more users where... read more
Lookalike Targeting
Lookalike targeting is a form of audience targeting that uses lookalike audiences to increase your ROI. Lookalike targeting is used... read more
Lead Generation
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your... read more
Page Growth
For the work and effort you put into your business’s social media page, you want to know that the page... read more
Increase Phone Calls
We can use call ads to encourage people to call your business to place an order, receive more information or... read more
Increase Sales
The conversion objective helps you get people to complete transactions on your website, or in person, and grow business using... read more
Seasonal Promotions
Have you noticed that your website traffic performance fluctuates in annual cycles? The demand for your product or service and... read more
Email Campaigns
An email campaign is a sequence of marketing efforts that contacts multiple recipients at once. Email campaigns are designed to... read more
Landing Page Creation
Simply put, a landing page is the first page you “land on” after clicking a link. In this sense, a... read more
In-stream Ads
In-stream is an advertising system that’s familiar to most. It involves standard pre-roll, mid-roll, or post-roll ad placements within your... read more
Display Ads
Display advertising refers to the process of advertising a product or service through visuals like images and videos on networks... read more
Behavior Targeting
Behavioral targeting is a marketing method that uses web user information to strengthen advertising campaigns. The technique involves gathering data... read more
Retargeting
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front... read more
Hidden Interest Discovery
Facebook’s advertising platform is so dedicated to a blissful user experience that they’ve decided to hide actual targetable interests from... read more
Objective Optimization
If you go to the Facebook Ads Manager and start creating a new Facebook ad campaign, the first choice you’ll... read more
Page Engagement
Page engagement is the total number of actions that people took on your social media page and its posts, attributed... read more
Increase Store Traffic
The store traffic advertising objective allows us to create Facebook ad campaigns to increase foot traffic and boost sales at... read more
Bid Optimization
Most forms of paid digital marketing use an auction model where advertisers compete against each other to display their ads... read more
Email Autoresponders
An autoresponder is a script that automates email replies. The script is triggered by user actions either on a site... read more
Email Retargeting
Email retargeting is using the information you already have about your customers to refine the information you send them by... read more
Incentive Marketing
Everyone likes to be rewarded, especially for something they were going to do anyway. When we receive a physical (or... read more
LinkedIn Advertising
When this task is included in your active service package, it means you’ll receive assistance for LinkedIn that’s limited to... read more
Snapchat Advertising
When this task is included in your active service package, it means you’ll receive assistance for Snapchat that’s limited to... read more
Graphic Design
Custom/Unlisted Graphic Design
It would be impossible to list every task related to graphic design, but we know you’re bound to have some... read more
Business Cards
A business card is a small, printed, usually credit-card-sized paper card that holds your business details, such as name, contact... read more
Flyers
Flyers (alternately known as leaflets or handbills) are mostly used today to help businesses find new customers and get the... read more
Signs
For many small businesses, signs are an important means of advertising a company’s existence. However, signs are not for public... read more
Social Media Posts
Generating engagement on social media is imperative for any brand that wants to boost awareness or grow a customer base—which... read more
Advertisements
Advertisement design is the intersection of marketing and design. It refers to the visual artwork created specifically for advertisements (or,... read more
Stock Images
Stock images are a great resource to get high quality and cheap photos that you can use in your designs... read more
Brochures
Your company brochure contains vital information about your products or services for your valued customers. It has details of what... read more
Letterheads
The business letterhead is the official paper used to print letters and other documents for your company. The letterhead is... read more
Envelopes
Business envelopes are lightweight, simple envelopes meant for the everyday mailings that make your business work. Whether that means sending... read more
Packaging
Product packaging design refers to the creation of the exterior of a product. That includes choices in material and form... read more
Banners
Banners continue to be an advertising staple among businesses and professional organizations of every genre, based on a wide ranging... read more
Homepage Designs
A home page is a webpage that serves as the starting point of website. It is the default webpage that... read more
Landing Page Designs
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s... read more
Icon Design
Icons that are well designed exhibit a methodical and deliberate approach to the three major attributes that make up any... read more
Billboards
Billboards continue to be a major component of modern day advertising for all types of companies and organizations. They are... read more
Stock Vectors
A vector graphic is artwork made up of points, lines, and curves that are based upon mathematical equations, rather than... read more
Social Media Management
Web Design
Custom/Unlisted Web Design
It would be impossible to list every task related to web design, but we know you’re bound to have some... read more
Homepages
A home page is a webpage that serves as the starting point of website. It is the default webpage that... read more
Informational Pages
Whether users seek company information in a B2B (business–to–business) or B2C (business–to–consumer) context, effectively explaining a company’s purpose and what... read more
Blogging
A blog is an online journal or informational website displaying information in the reverse chronological order, with the latest posts... read more
Post Scheduling
To create a successful blog, the best strategy is to plan your editorial calendar and publish articles on a regular... read more
Contact Forms
A contact form gives your visitors an easy way to send you a message right from your website. They give... read more
Social Media Widgets
The web has gone crazy for social media widgets. What’s not to love? Magic little boxes that connect our sites... read more
Social Sharing Buttons
Social share buttons give customers the ability to display an article or product they find interesting on Facebook, Twitter, Pinterest... read more
Galleries
An attractive gallery for your website is critical to your online business. It turns your website into a dynamic platform... read more
Slideshows
A slideshow is a series of pictures or pages of information. A slide in a slideshow is essentially a single... read more
Embedded Videos
Embedding allows you to take your video — or someone else’s video — and post it on a web page... read more
Unlimited Fonts
Different fonts are utilized to add style to a web page or document. That is to say, they may be... read more
Unlimited Colors
Colors may be specified as an RGB triplet or in hexadecimal format (a hex triplet) or according to their common... read more
Mobile Friendly Layouts
When a website is responsive, the layout and/or content responds or adapts based on the size of screen they are... read more
Traffic Analytics
Traffic Analytics is a market intelligence and competitive research tool that provides estimations of any website’s desktop and mobile traffic. It... read more
Image Optimization
Optimizing web images is a process of delivering high-quality images in the right format, dimension, size, and resolution while keeping... read more
Lead Capture Forms
In most CRM systems, the term lead capture designates a process of saving lead information in order to attempt converting... read more
Portfolios
A portfolio provides tangible evidence to potential customers of your accomplishments, skills, and abilities. It shows the scope and quality... read more
Employee Applications
A job application form can be a great tool to help you narrow down candidates early on. If you also... read more
Data Migration
Data migration is the process of moving data from one location to another, one format to another, or one application... read more
Content SEO
Content SEO refers to creating content that helps your web pages to rank high in the search engines. It includes... read more
Sell Physical Products Online
By offering physical products online you can develop a stronger relationship with your customers. Selling online also gives your buyers... read more
Sell Digital Products Online
A digital product is an intangible asset or piece of media that can be sold and distributed repeatedly online without... read more
Tax Calculations
Have you ever purchased something online from an e-commerce website? Perhaps school books through Amazon.com, clothes through e-Bay, or a... read more
Shipping Zones
A shipping zone is a segment of delivery territory. Each zone is within a certain distance range from your point... read more
PayPal Payments
PayPal is an all-in-one online payment solution that is both a merchant account and payment gateway. Established in 1998 and... read more
Credit Card Payments
The vast majority of payments for an online retailer come from debit and credit cards. There’s currently no other widely... read more
Coupons & Discount Codes
A coupon code, also referred to as a promo code, is a computer-generated code consisting of letters and/or numbers that... read more
Sell Event Tickets Online
Now, it’s easier than ever to sell your tickets by listing them natively on your website. You can increase your... read more
Secure Downloads
The Internet was made to facilitate sharing information, so it is difficult to stop people from being able to download... read more
Order Status Emails
An order confirmation email is a transactional email letting customers know that their order has been received and processed. Order... read more
Case Studies
A case study is a research approach that is used to generate an in-depth, multi-faceted understanding of a complex issue... read more
Enrollment Forms
An enrollment form is a paperless solution that allows applicants to opt-in or register for a service or event your... read more
Animated Elements
From full-screen moving images to small hover effects, touches of animation are popping up everywhere. Animation is trendy, fun and... read more
Automated Blogging
Autoblog or an automated blog is a website tool that automatically pulls content from other websites using RSS feeds. Mainly... read more
Shipping Calculations
Much like there is a difference between retail and wholesale pricing, so too are there differences in how rates are... read more
Sell Configurable Products Online
n the front-end, a configurable product appears as a product with multiple custom variations (e.g. size, color, material, and any... read more
Sell Subscription Products Online
An ecommerce subscription company sells its products on a recurring basis online. Typically, it sells and ships products to customers... read more
Sell Memberships Online
Increasing customer loyalty is a fairly standard marketing tactic. Having customers pay you to join your loyalty program isn’t. That’s... read more
Content Restriction
Hidden or restricted content is any valuable media or material on your website that is kept hidden from people until... read more
Content Dripping
Developing content gets users to your site. Dripping content keeps them there. Dripping content is a method of releasing content... read more
Promotional Popups
The main goal of your eCommerce site is to promote your products. But, as a site owner, it’s not always... read more
Enhanced Analytics
The standard ecommerce plugin tracks transactions – and that’s it. It’s typically set up on the ‘Thank You’ page and... read more
Dynamic Pricing
Dynamic pricing is also referred to as surge pricing, demand pricing, or time-based pricing. This is a pricing strategy in... read more
Sell Webinars Online
A webinar (a combination of the words “web” and “seminar”) is a video workshop, lecture, or presentation hosted online using... read more
Sell Courses Online
An online course is a way to learn a new skill or gain some new knowledge from the comfort of... read more
Sell Guest Posts Online
Accepting sponsored posts on your site is a common tactic to make money online. It helps your sponsors to get... read more
Copywriting (Ghost Writing)
Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells... read more
Facebook Catalog Integration
To take advantage of Dynamic Ads products, businesses need to maintain one or more catalogs hosted in the Facebook ads... read more
Website Maintenance
Custom/Unlisted Website Maintenance
It would be impossible to list every task related to website maintenance, but we know you’re bound to have some... read more
Google Cloud Hosting
Google is known for maintaining one of the fastest and most powerful networks, which means that using their service will... read more
DNS Management
The Domain Name System, or DNS, is the backbone of your web services. Every domain name uses DNS to control how... read more
SSL Certificates
SSL certificates are crucial to the security of your website, customer data, and search engine ranking. These certificates are included... read more
Cyber Attack Defense
A cyber attack is an assault launched by cybercriminals using one or more computers against a single or multiple computers... read more
2 GB Storage
Disk space refers to the amount of storage space allocated to a website and all associated files on a server.... read more
Page Caching
Website caching is one of the most beneficial technologies available. In short, it makes websites extremely fast, which leads to... read more
Google Search Console
Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence... read more
Spam Protection
Spam is a problem that all website owners struggle to deal with. The simple truth is that if you have any... read more
99.9% Uptime
Uptime is the measure of the uninterrupted time that a hosting system experiences. Ideally uptime would be at 100% (i.e. zero... read more
Basic E-commerce Maintenance
Basic e-commerce maintenance is for sites that offer simple products. It includes everything from updating prices, stock on hand, inventory... read more
Branded Email Accounts
Our website maintenance plans include free, branded email accounts that can be used on almost any device. For more robust... read more
Daily Website Backups
Clients with an active website maintenance plan can rest easy knowing that their website receives an automatic backup every day.... read more
Weekly Plugin Updates
If your website is built with WordPress or a similar CMS, it almost certainly has plugins installed that dramatically extend... read more
Weekly Platform Updates
There are many differing opinions about what, specifically, defines a website platform. For the purpose of our services, a website... read more
Inbound Website Migration
A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial... read more
10 GB Storage
Disk space refers to the amount of storage space allocated to a website and all associated files on a server.... read more
Browser Caching
Browser caching allows your browser to store resource files for a while, so it doesn’t need to retrieve them every... read more
Custom Redirects
Every page on the web has an address, a URL, which stands for ‘Uniform Resource Locator’. Sometimes, content moves from... read more
Advanced E-commerce Maintenance
Advanced e-commerce maintenance is for sites that offer advanced products. It includes everything from configuring product options to recurring payments.... read more
Domain Acquisition
If someone owns your perfect domain name, or you don’t know how to purchase a domain, there is a chance... read more
Hosted Subdomains
A subdomain is an additional part to your main domain name. Subdomains are created to organize and navigate to different... read more
Website Staging
A staging site is a clone of your live website. It enables you to test any changes or major new features... read more
25 GB Storage
Disk space refers to the amount of storage space allocated to a website and all associated files on a server.... read more
Object Caching
Object caching involves storing database queries and, when enabled on your website, it can help speed up PHP execution times,... read more

Branding


Brand building is an art and science. It’s the process of developing a unique identity for your electric company that differentiates it from competitors, strengthens customer loyalty, and makes it more recognizable to potential customers. The key is to make sure you’re creating something that resonates with people on an emotional level – because if they don’t connect emotionally with what you’re doing, chances are they won’t buy anything from you.

How to get it:

All Services
Marketing Plans

Get help with branding and so much more with a marketing plan that includes everything.

Standalone
Branding Only

Save money with a single-service plan that’s solely focused on making your brand awesome.

Make a electric company that inspires a lifestyle

Make a name for yourself… wear it out!

When you open a business, it’s important to name your electric company something that is unique and memorable. There are few things more damaging to a electric company’s marketability than a generic name that lacks character. How good do you think we’d be if we named our brand Boise Marketing?

When choosing a name, we like to take an approach that inherently causes people to think twice. It might not seem like a big deal, but that second thought can be the difference between your electric company being easily forgotten, and hard to forget.

That’s one of the many reasons our name is Phvntom. The spelling, which is unique to our agency, makes us instantly-recognizable and was an easy domain name to secure. We also like to think it has a bit of mystique. The inspiration behind “phantom” was a nod to one of our agency goals: to be the hidden force powering your brand.

Logo design

A logo is a visual representation of your electric company’s identity. Your logo should be unique and different from the logos of other businesses in your industry. A well-designed logo can make your business more memorable to potential customers, while a poorly designed one may make it hard for people to recall you at all.

Add a splash of color to your palette

Can you name the colors of your favorite brand’s logo? Think about it for a second, this is an easy question and we bet that most people can answer it. A well-defined color palette helps make your electric company more memorable. It does this by tying all of your branding together in a cohesive package.

It’s been proven that color is a key factor in how we remember things. In fact, research has shown that people are able to recognize and recall items with the same colors more easily than those with different ones.

Don’t believe us? What comes to mind when you think of RED, WHITE and BLUE? 🤔

You probably understand now. This means your color palette should be one of the first decisions you make when creating your brand identity. Is it bold? Subtle? Vibrant or muted? Knowing what colors represent your business will help to create an unforgettable brand.

Our Base Colors:

Price your products competitively

Wondering how to price competitively as a new electric company? Pricing is one of the most important aspects of marketing because it creates an instant perception about what you’re offering.

You want to be competitive and offer the best value for what you’re selling, but you also don’t want it to be so low that customers would think there’s something wrong with your electrical systems. This is where understanding the market comes into play: researching similar goods in your industry and taking your brand’s identity into consideration will allow you to set prices accordingly.

Deliver a successful launch promotion

You’ve created a electric company… now what? The next step is launching it to the world. Launching something new can be an exciting and nerve-wracking experience. What does it take to get people as excited about it as those already involved? With a launch promotion, of course!

A launch promotion is a marketing campaign that aims to generate buzz and excitement for your new business. A launch promotion can be anything from hosting a grand opening event, incorporating giveaways into the product or service offering, or even just implementing a simple social media push. The idea behind these types of promotions is to build up momentum with potential customers early on in order to set yourself apart from competitors in the long run.

…and the list goes on.

Market Research

The process of gathering, analyzing and interpreting information about a market, about a product or service to be…

Emblem Design

An emblem logo consists of font inside a symbol or an icon; think badges, seals and crests. These…

Product Design

Product design describes the process of imagining, creating, and iterating products that solve users’ problems or address specific…

What’s next?

How will you be Remembered?

Online Advertising


Do you need more leads? Do you want to generate more calls and conversions? Online Advertising is the way to advertise! With professional account management, tailored designs, wide-ranging targeting options and a number of other features aimed at helping your electric company install more power and communication systems, this service is one for all.

This service is perfectly paired with our social media team because whenever your customers have questions about your electrical systems, they will have professionals who can help them. Don’t let your electric company just sit around without generating any profit… start making money today!

How to get it:

All Services
Marketing Plans

Get help with digital advertising and more with a marketing plan that includes everything.

Standalone
Digital Advertising Only

Save money with a single-service plan that’s built to help you generate more business online.

Multi-channel ads: impossible to miss

Hit the bullseye of your target audience with Facebook Ads

If you have a electric company, there are some important things that you need to know about the world of internet marketing. Recently, many electric companies have shifted their advertising strategy from traditional TV and radio ads to Facebook Ads and local SEO. With the right targeting, this tactic can be very effective in reaching your desired power & communications customers.

In fact, one of the best ways to install more power and communication systems is through Facebook ads. These days, most people use their Facebook account for pretty much everything, so it’s a perfect platform to advertise your electrical systems. We make your ads super effective by training Facebook to target people that have the same intrinsic characteristics and behaviors in common with all your past customers.

Reach people with purchase intent on Google Ads

Advertising on Google is an excellent way to put your electrical systems in front of people looking for what you offer. It’s a perfect addition to our SEO services and email marketing. You can target a specific demographic, such as those who work at the company that uses your products or those who are interested in similar products to yours. You can also choose how much money you want to spend and how far back you want the ads to show up—allowing you to control where they appear and when they appear.

Do you have a 80x+ return on ad spend?

Time is Tikking to get people Tokking about your brand

TikTok is an app for creating and sharing short videos. It’s the fastest growing social media app on the market and has over 1 billion downloads. TikTok has a large audience of over 650 million users, who are mainly teenagers and young adults. Its main demographic is around 15-24 years old.

If you’re looking for a new place to advertise your electric company, TikTok is an excellent avenue. Their “For You” feed places content and ads in front of people who have spent the most time watching other videos that are similar. With this method of targeting and so many users at our disposal, there are endless opportunities to reach potential customers!

Add talent to your team with professionals on LinkedIn

LinkedIn is a social media website used to network with other professionals and business people. The site was founded in 2003 and has since grown to a massive network with over 500 million members. LinkedIn’s user base is primarily comprised of professionals who make up 83% of its membership. This makes it an ideal platform for electric companies that operate in the business-to-business sector, as they are able to connect with other electricians and professionals from all industries.

Send a clear message with Spotify Radios Ads

Music is an important part of many people’s lives, and advertisers understand that. That’s why there are so many ads for products or services on the radio or on Spotify. As a electrician who wants to install more power and communication systems, paying for ads on these media outlets could be worth your time and money.

Spotify and the Radio can be an effective way to reach your target audience and promote your electrical systems. There are a wide range of benefits that come with this type of advertising. Your electric company will get exposure from radio spots, live events, online streaming, podcasts, and more! For example, you may want to advertise at a sporting event because it’s likely many people will be in attendance who could potentially use your electrical systems.

…and the list goes on.

In-stream Ads

In-stream is an advertising system that’s familiar to most. It involves standard pre-roll, mid-roll, or post-roll ad placements…

Native Ads

Native advertising is paid content that matches the look and feel of the context in which it’s presented…

Display Ads

Display advertising refers to the process of advertising a product or service through visuals like images and videos…

What’s next?

Ready to grab their attention?

Website Design


Your website is the front door to your business. It’s a place where customers can find you, learn about you, and become fans of what you do. If it isn’t done properly, it might be costing your electric company more than just money – it could be costing you potential clients!

So don’t continue making the mistakes you were (probably) making pre-COVID. It’s no secret that the internet has grown exponentially over the past few years. This increase is a direct result of many people using it as one of their main sources for information. With this growth in usage, businesses have been forced to adapt and change their marketing strategies to include online platforms like social media, blogs, and websites.

How to get it:

All Services
Marketing Plans

Get help building a great website and more with a marketing plan that includes everything.

Standalone
Web Design Only

Save money with a single-service plan when you only need us to build you a kickass website.

Look great from every perspective

Whether you’re starting a new electric company or want to update your current one’s site, WordPress is the best platform to use. It offers a wide variety of customizable themes that provide a great starting point, yet still allow you to maintain an individual look and feel.

You can also easily manage all aspects of the website through the admin panel with just a few clicks. Plus, there are tons of third-party extensions that help us transform your site into almost anything imaginable. We’re no strangers to building membership platforms or eCommerce shops! And, what’s even better..? WordPress is completely free!

With all this hype, you’d think we could provide you with an example of a great-looking WordPress site or something… Well, you’re looking at it. We practice what we preach. Our entire CMS is powered by WordPress. Ta-da.

Desktop, laptop, tablet, mobile-friendly designs

As the world of technology continues to grow, it becomes more important for electric companies to have a website that is mobile-friendly. A responsive website design allows your business’s website to be viewed on any device – whether it is a desktop computer, laptop or tablet.

Technology has made websites into interactive tools and social media outlets. This means that people are not just looking at products online but can also interact with them through sharing, commenting and liking as well as purchasing them right from your site!

The benefits of having a responsive web design include: improved SEO rankings; increased conversions; higher customer satisfaction; reduced bounce rate; faster loading times; better user experience & lower costs.

Optimized landing pages designed for conversions

If you’ve been looking for a way to increase your conversion rates, then it’s time to take a look at the design of your landing page. Conversion optimization is an important part of any marketing strategy and can have an enormous impact on revenue. But what does it mean?

A design optimized to convert will be strategic in its use of persuasive elements, such as copy and images, so that users are more likely to take the desired action after they click through from the ad or link. The goal is to build trust with potential customers, give them an easy way to access your electrical systems, and make it seem like something they want before asking for any information.

Websites We’ve Built:

Barista holding iPaddesktop preview for Moxie Java's website by Phvntom Inc.

Moxie Java

Fit attractive woman lifting dumbbellsdesktop preview for OFFTHEFIELD's website by Phvntom Inc.

OFFTHEFIELD

Man laying soddesktop preview for Chamberlain & Sons Landscaping's website by Phvntom Inc.

Chamberlain & Sons Landscaping

Modernize and sell your electrical systems online

If your electric company has been around for a while and is not growing as fast as it used to, then it’s time to take the leap. If you’re completely new to the world of e-commerce and unsure how to go about establishing an online presence, we can help.

We’ve helped plenty of small businesses just like yours create their websites and learn how to sell their electrical systems online. We’ll show you everything from what type of website makes sense for your electric company’s needs, all the way down to designing a marketing plan that will get people coming back again and again.

Full-stack developers available for any platform

Most people have never heard the term “full stack developer” before. A full stack developer is a person that can work on any part of a website or application. If your website’s backend has been hacked, then you will need a professional that knows how to fix it and not just patch it up until the next hacking attempt.

Our developers know many languages including HTML, CSS, JavaScript, and PHP. They are able to do everything from fixing an issue on the backend of your site all the way to adding new features and designing something from scratch!

This means that we can tackle web development on almost any platform. Our team has written code that powers diverse applications; so SquareSpace, Wix, and almost any other platform you prefer is fair game for our web design team. Just ask!

…and the list goes on.

Portfolios

A portfolio provides tangible evidence to potential customers of your accomplishments, skills, and abilities. It shows the scope…

What’s next?

What can your website do for You?

Social Media


Social media marketing is a way to engage customers and prospects on social media platforms such as Facebook, Instagram, Twitter, LinkedIn and Pinterest. It can be used for branding purposes by establishing an online presence that communicates the electric company’s values. Social media marketing also has a strong track record of generating leads because it allows electric companies to create paid ads on social outlets like Facebook or Instagram that are targeted towards specific audiences based on their interests.

How to get it:

All Services
Marketing Plans

Get social media management and much more with a marketing plan that includes everything.

Standalone
Social Media Management Only

Save money with a single-service plan that’s built to help you grow an awesome community.

Don’t just follow trends – make them

Get followed by people genuinely interested in your brand

Social media has become an integral part of the way electric companies are marketed and promoted today. With more than 2 billion active social media users worldwide, it is no wonder that companies have turned to their channels for marketing purposes. It’s not just about how many followers you have on your electric company’s profile page either – having a large following can actually help increase a business’s reach by connecting with even more potential customers on these sites.

Look great with consistent, branded profile images and banners

People are looking for trust and authenticity in the electric companies they follow. As a electrician, you want to make sure that your followers know who you are and what they can expect from your electric company. Building this trust with them is important so that when it comes time for them to purchase something from your site or service, they’re confident enough in their decision to do so.

Branded profile images and banners can help build trust with your followers by giving them an authentic look at who you are. Further, people are more likely to follow you across multiple social media platforms when your profile’s branding is consistent and well-maintained.

Get (and keep) followers with curated content

You may have heard that the key to successful marketing is content marketing. But what if we were to tell you that original posts are less effective than curated content? Further, what if we were to also say that your social media posts would be more engaging and persuasive with a little help from curated content?

In a world that’s so consumption-heavy when it comes to content on social media, your original posts can be bland and too infrequent. Quite frankly, people don’t care. However, when we supplement original posts with curated content, it creates a content-rich experience that’s powered by material most people find both interesting and entertaining.

“…but what about copyright infringement, etc.?” Most of the time, we just ask the content creator for their permission. However, when people sign up for social media, they grant a license of use to the platform, knowingly or unknowingly, to display their original content in any context – including on another user’s profile (e.g. the “share” buttons).

Curated Content:

February mood 🥰

Posted by Phvntom on Friday, February 5, 2021

Provide better customer service by being more responsive

Social media channels are a great way to get in touch with your customers and provide better customer service. There is no need to wait for the next phone call or email from your customer. You can take advantage of the best chat features in the world for free and instantly be there to answer any questions they may have. With social media you’ll never miss out on an opportunity.

One of the primary reasons that social media helps your electric company provide better customer service is because it allows you to create a two-way dialogue with customers. Social media gives you the opportunity to address specific concerns, answer questions, and serve as a liaison between your company and its consumers. There’s no need for your customers to enter all their contact information before they reach out because they took care of that when they joined the platform in the first place!

Your following is like an email list… but way, way better

Do you think your email list is more important than your social media following? Well, that isn’t the case. Email is incredibly limited when compared to social media. For example, you can’t embed a video in an email. Also, the design process with email campaigns is tedious because mail clients only allow a small selection of HTML tags (the building blocks of webpages), and those options differ by mail client (e.g. Outlook vs. Gmail). On social media, you can instantly send your message and rest-assured that your followers will see it exactly as you intended.

With a large social media following, it’s easier to retarget potential customers and install more power and communication systems. It also makes it easy to get feedback and create content tailored specifically for future customers who are interested in electrical systems. On top of all this, some platforms have made it possible to use targeted ads based on your existing following, which can boost brand awareness at an affordable cost!

…and the list goes on.

What’s next?

The world is on social media… are you?

Graphic Design


Professional graphic design is a vital element of any marketing strategy. From logos, to website graphics, to print collateral like brochures and postcards – your electric company’s visual identity needs expert guidance in order to stand out from the competition while still maintaining an authentic voice that resonates with your target audience. However, for many small businesses, it can be difficult or downright impossible to invest in professional graphic design when they’re already strapped for cash. This is where we come in! We offer affordable rates and flexible plans so you don’t have to sacrifice quality work just because you’re on a budget.

How to get it:

All Services
Marketing Plans

Get help with graphic design and much more with any marketing plan that includes everything.

Standalone
Graphic Design Only

Save money with a single-service plan that’s geared towards improving your brand’s graphics.

Add a little flare to your styles

Improve your electric company’s graphics

Do logos and graphics make a difference in your electric company’s perceived quality? Yes, absolutely! A logo is the most important element of any brand. It’s what distinguishes you from competitors and sets customers’ expectations for your electrical systems. A good logo should be simple, clear, memorable and have a unique design that will last as long as the company does. The importance of branding has never been more apparent than it is today with so many people trying to start their own electric company with some sort of graphic attached to it.

Do you want to create a memorable first impression for your electric company? A well-designed brand can help customers identify with the values and mission of your business. It’s also an essential part of marketing, as it will be what people see in their social media feeds or on their screens when they’re browsing through Google. The way your electric company’s logo looks is important but the same goes for the colors, images, and words you use in your marketing materials. When it comes to business branding, creating an impression of superiority or exclusivity can help differentiate you from competitors in a crowded market.

Make your website look better

Have you ever wondered how professional graphic design can make your electric company more appealing? Graphic designers are trained in the art of marketing. They know what colors and fonts to use, where your logo should be placed, and how to create an engaging call-to-action that will install more power and communication systems. The results speak for themselves – a professionally designed site with compelling copy is far more likely to lead visitors down the conversion funnel than one without it.

Some Random Designs:

FEEDmyFIT website concept

FEEDmyFIT – Website Renderings

Transition Acceleration Group website concept

Transition Acceleration Group – Website Renderings

Bliss Events website concept

Bliss Events – Website Renderings

Steal the show on social media

Design is a powerful tool. It can make or break the success of any electric company, and social media is no exception. Graphics are an important component in marketing strategy on social media because they help to convey a message in an engaging way that people will want to share with their friends and family. To create graphics for your company’s Facebook page, Twitter feed, Pinterest boards or other social media sites you need to have professionally designed graphics that stand out from the crowd. The last thing you want is for your graphic content to blend into the background noise of all the other posts vying for attention on these channels!

Take your prints to the next level

You have electrical systems that you want to sell, but if your print materials are not well designed, then it can be difficult for people to see the value of what you offer. Investing in graphic design now will save time and money in the future since we know how to tackle all aspects of design like typography, color theory, and layout design for different mediums.

Many people don’t realize that the design of a business card, letterhead or brochure is just as important as what you write on it. If you want to make sure your electric company doesn’t look cheap and outdated, we recommend investing in professional designs for your print materials.

Never worry about file formatting again

Have you ever wondered why some designs print differently than what you saw on the screen? Or why some images take forever to load on a website? It’s a question that clients often ask our graphic designers and marketers. You may notice how some graphics are sharp while others look like they were created with an old fax machine. When it comes to the final appearance, which is best? The answer to that question ultimately comes down to the final medium it’s intended for.

Our team is well-versed in setting up files for their target destination. We’re experts in compression, rasterization, colorspace and file optimization. That’s why you’ll never have to worry about our designs turning out a different color when they’re printed or being delivered in the wrong format or size.

…and the list goes on.

Flyers

Flyers (alternately known as leaflets or handbills) are mostly used today to help businesses find new customers and…

Brochures

Your company brochure contains vital information about your products or services for your valued customers. It has details…

Banners

Banners continue to be an advertising staple among businesses and professional organizations of every genre, based on a…

Signs

For many small businesses, signs are an important means of advertising a company’s existence. However, signs are not…

Letterheads

The business letterhead is the official paper used to print letters and other documents for your company. The…

Envelopes

Business envelopes are lightweight, simple envelopes meant for the everyday mailings that make your business work. Whether that…

What’s next?

Does your brand look as good as you want it to?

Web Maintenance


Do you have a website? Do you even know if your site is working properly or not? If the answer is no, then this service is for you. A website maintenance plan is a valuable service for any business that should keep their online presence up-to-date. Website maintenance plans can include hosting, performance insights, security monitoring and more.

Website owners may find themselves overwhelmed with the number of tasks that need to be completed on a monthly or quarterly basis. This is where having a professional team to handle your web maintenance becomes an invaluable asset. A electric company’s website must not only look good but also remain functional in order to install more power and communication systems. You can sit back and focus on maintaining or repairing electric systems while we keep the engine running good.

How to get it:

All Services
Marketing Plans

Keep your website running great night and day with any marketing plan that includes everything.

Standalone
Website Maintenance Only

Save money with a single-service plan that takes care of your current website and nothing else.

A well-maintained classic is worth its weight in gold

Ultra-fast Google Cloud Hosting for all self-hosted platforms

Many people believe that all hosting services are the same. This common misconception is a danger to electric companies who depend on their website to provide information, leads, and sales because most shared hosting plans are much slower than cloud or dedicated hosting plans. This is especially true during some of the most important times (such as the holidays) because traffic spikes across websites on shared servers simultaneously.

Depending on the provider, they also don’t offer as many security features such as data redundancy or SSL certificates. This can lead to a total loss in the event of a cyber attack and decreased search engine rankings. With our managed hosting on Google Cloud, all plans come with a 99.9% uptime guarantee, lightning fast loading times, and modern security technologies like HTTPS encryption.

Know what your website visitors are doing and where they come from

When you have a website, it’s important to monitor how people are using it. Tracking scripts are tiny pieces of code that enable you to collect information about how people use your site and what they do when they visit. The more data you have, the better insight into how customers interact with your electric company’s digital presence and the easier it is for us to make changes so that we can improve customer experience.

We can install lightweight tracking software on almost any website regardless of age. We can even import historical data if your site was being tracked previously! We also connect every website we maintain to Google Search Console so you can effectively monitor your SEO and learn about how people discover your website in the search results.

Branded email accounts integrated through your preferred platform

Email is a vital tool for any electric company, and it’s important that your email account reflects the professional image of your business. Unfortunately, many electric companies use their personal Gmail or Yahoo email addresses to conduct business transactions because they are free and easy to set up.

This can be problematic because emails from these accounts are often littered with spam messages. Additionally, if a electric company has multiple employees that all have access to the same account then it becomes difficult to track down who sent what when there is an issue with customer service.

With a site on our cloud hosting service, we can provide you with branded email accounts for free. However, for more advanced inbox features like those available with Gmail, our team is available to help you properly configure your third-party service at no extra cost. You will just need to pay the platform fees to the service provider directly (e.g. Microsoft Outlook).

Seamless website staging, migration and deployment

It’s rarely a surprise when people hear that the modern world is built on technology. Electric companies in every industry are constantly looking for ways to improve their customer experience, and this usually means investing in better tech. Websites play an increasingly important role in this investment because they provide the online presence of your company.

There are many factors that can impact the success of your website project including budget, timelines and content. Staging is one way to ensure a seamless deployment of your website or app as you move it from development into production mode. It does this by putting together all of the elements necessary for an effective launch without introducing any new bugs or errors during testing phases. It also gives you peace of mind knowing that everything has been tested before going live so there won’t be any surprises!

Publish weekly updates to your plug-ins and blog content

One of the best things you could do for your website is to regularly update your WordPress plugins and content. This will ensure that you’re running smoothly, staying safe from hackers, and keeping up with SEO standards.

Have you ever wondered why your site is slow and feels clunky? It’s likely due to outdated software. Plugins are a critical aspect of what make many websites run and help power many of the websites we use on a daily basis. They provide information, functionality, and security for sites that would otherwise be impossible to operate.

The downside is that it’s difficult to keep up with all of them! It can take hours or even days every time a vulnerability in plug-in software is discovered by hackers or researchers. With the number of vulnerabilities constantly increasing, this becomes an increasingly time consuming process – one that will never end as long as there are new vulnerabilities being found.

…and the list goes on.

Ready to put your site on cruise control?