SIX incredible marketing services… one convenient package.
Get the ultimate digital marketing plan for your business. We help brands from concept to corporation, so there’s sure to be an option that’s perfect for you. Start your journey with a team of industry-leading, service-oriented marketing experts today.
1 | Choose any level of service
Like our standalone services, our full-service marketing plans are available in three different tiers that offer increasingly advanced tasks (or sub-services). Here’s a quick explanation of each tier and who it’s best for…
Every 2 Weeks?
2 | Pick your preferred billing interval
We offer two convenient options for your plan’s renewal frequency: Monthly or Every 2 Weeks. When you choose monthly, it helps us plan our schedule more effectively so it’s slightly discounted. We only recommend bi-weekly billing for short campaigns and 1st-timers.
3 | Start your full-service marketing plan!
The only remaining step is to confirm your selection(s) and proceed to checkout! We accept all major credit and debit card providers, so use whatever works best for you. Once your order is placed, you’ll receive a confirmation email, followed by an introductory call from your account manager… that’s it! Welcome aboard! We look forward to working with you.
Our Full Service Marketing Plans
We have three full-service plans available: Startup, Business, and Enterprise. Compare them below. The tasks included in each plan indicate which requests are in-scope. Learn more about in-scope tasks here. Choose a plan that works best for your company and provides the service(s) you need.
Switch back to monthly payments? (change billing)
Need to pay every 2 weeks? (change billing)
Brand building is an art and science. It’s the process of developing a unique identity for your company that differentiates it from competitors, strengthens customer loyalty, and makes it more recognizable to potential customers. The key is to make sure you’re creating something that resonates with people on an emotional level – because if they don’t connect emotionally with what you’re doing, chances are they won’t buy anything from you.
Make a brand that inspires a lifestyle
Make a name for yourself… wear it out!
When you open a business, it’s important to name your company something that is unique and memorable. There are few things more damaging to a business’s marketability than a generic name that lacks character. How good do you think we’d be if we named our brand Boise Marketing?
When choosing a name, we like to take an approach that inherently causes people to think twice. It might not seem like a big deal, but that second thought can be the difference between your brand being easily forgotten, and hard to forget.
That’s one of the many reasons our name is Phvntom. The spelling, which is unique to our agency, makes us instantly-recognizable and was an easy domain name to secure. We also like to think it has a bit of mystique. The inspiration behind “phantom” was a nod to one of our agency goals: to be the hidden force powering your brand.
A logo is a visual representation of your company’s identity. Your logo should be unique and different from the logos of other businesses in your industry. A well-designed logo can make your business more memorable to potential customers, while a poorly designed one may make it hard for people to recall you at all.
Add a splash of color to your palette
Can you name the colors of your favorite brand’s logo? Think about it for a second, this is an easy question and we bet that most people can answer it. A well-defined color palette helps make your brand more memorable. It does this by tying all of your branding together in a cohesive package.
It’s been proven that color is a key factor in how we remember things. In fact, research has shown that people are able to recognize and recall items with the same colors more easily than those with different ones.
Don’t believe us? What comes to mind when you think of RED, WHITE and BLUE? 🤔
You probably understand now. This means your color palette should be one of the first decisions you make when creating your brand identity. Is it bold? Subtle? Vibrant or muted? Knowing what colors represent your business will help to create an unforgettable brand.
Our Base Colors:
Price your products competitively
Wondering how to price competitively as a new business? Pricing is one of the most important aspects of marketing because it creates an instant perception about what you’re offering.
You want to be competitive and offer the best value for what you’re selling, but you also don’t want it to be so low that customers would think there’s something wrong with your product. This is where understanding the market comes into play: researching similar goods in your industry and taking your brand’s identity into consideration will allow you to set prices accordingly.
Deliver a successful launch promotion
You’ve created a business, product or service… now what? The next step is launching it to the world. Launching something new can be an exciting and nerve-wracking experience. What does it take to get people as excited about it as those already involved? With a launch promotion, of course!
A launch promotion is a marketing campaign that aims to generate buzz and excitement for your new business. A launch promotion can be anything from hosting a grand opening event, incorporating giveaways into the product or service offering, or even just implementing a simple social media push. The idea behind these types of promotions is to build up momentum with potential customers early on in order to set yourself apart from competitors in the long run.
…and the list goes on.
Do you need more leads? Do you want to generate more calls and conversions? Online Advertising is the way to advertise! With professional account management, tailored designs, wide-ranging targeting options and a number of other features aimed at making your business grow faster, this service is one for all.
This service is perfectly paired with our social media team because whenever your customers have questions about your products, they will have professionals who can help them. Don’t let your business just sit around without generating any profit… start making money today!
Multi-channel ads: impossible to miss
Hit the bullseye of your target audience with Facebook Ads
If you have a business, there are some important things that you need to know about the world of internet marketing. Recently, many companies have shifted their advertising strategy from traditional TV and radio ads to Facebook Ads. With the right targeting, this tactic can be very effective in reaching your desired demographic.
In fact, one of the best ways to get more customers is through Facebook ads. These days, most people use their Facebook account for pretty much everything, so it’s a perfect platform to advertise your products or services. We make your ads super effective by training Facebook to target people that have the same intrinsic characteristics and behaviors in common with all your past customers.
Reach people with purchase intent on Google Ads
Advertising on Google is an excellent way to put your product in front of people looking for what you offer. You can target a specific demographic, such as those who work at the company that uses your products or those who are interested in similar products to yours. You can also choose how much money you want to spend and how far back you want the ads to show up—allowing you to control where they appear and when they appear.
Do you have a 80x+ return on ad spend?
Time is Tikking to get people Tokking about your brand
TikTok is an app for creating and sharing short videos. It’s the fastest growing social media app on the market and has over 1 billion downloads. TikTok has a large audience of over 650 million users, who are mainly teenagers and young adults. Its main demographic is around 15-24 years old.
If you’re looking for a new place to advertise your business, TikTok is an excellent avenue. Their “For You” feed places content and ads in front of people who have spent the most time watching other videos that are similar. With this method of targeting and so many users at our disposal, there are endless opportunities to reach potential customers!
Add talent to your team with professionals on LinkedIn
LinkedIn is a social media website used to network with other professionals and business people. The site was founded in 2003 and has since grown to a massive network with over 500 million members. LinkedIn’s user base is primarily comprised of professionals who make up 83% of its membership. This makes it an ideal platform for companies that operate in the business-to-business sector, as they are able to connect with other business owners and professionals from all industries.
Send a clear message with Spotify Radios Ads
Music is an important part of many people’s lives, and advertisers understand that. That’s why there are so many ads for products or services on the radio or on Spotify. As a business owner who wants to reach as many potential customers as possible, paying for ads on these media outlets could be worth your time and money.
Spotify and the Radio can be an effective way to reach your target audience and promote your product. There are a wide range of benefits that come with this type of advertising. Your business will get exposure from radio spots, live events, online streaming, podcasts, and more! For example, you may want to advertise at a sporting event because it’s likely many people will be in attendance who could potentially use your products or services.
…and the list goes on.
Your website is the front door to your business. It’s a place where customers can find you, learn about you, and become fans of what you do. If it isn’t done properly, it might be costing your business more than just money – it could be costing you potential clients!
So don’t continue making the mistakes you were (probably) making pre-COVID. It’s no secret that the internet has grown exponentially over the past few years. This increase is a direct result of many people using it as one of their main sources for information. With this growth in usage, businesses have been forced to adapt and change their marketing strategies to include online platforms like social media, blogs, and websites.
Look great from every perspective
WordPress: the most popular web platform in the world (and it’s not close)
Whether you’re starting a new business or want to update your current one’s site, WordPress is the best platform to use. It offers a wide variety of customizable themes that provide a great starting point, yet still allow you to maintain an individual look and feel.
You can also easily manage all aspects of the website through the admin panel with just a few clicks. Plus, there are tons of third-party extensions that help us transform your site into almost anything imaginable. We’re no strangers to building membership platforms or eCommerce shops! And, what’s even better..? WordPress is completely free!
With all this hype, you’d think we could provide you with an example of a great-looking WordPress site or something… Well, you’re looking at it. We practice what we preach. Our entire CMS is powered by WordPress. Ta-da.
Desktop, laptop, tablet, mobile-friendly designs
As the world of technology continues to grow, it becomes more important for businesses to have a website that is mobile-friendly. A responsive website design allows your business’s website to be viewed on any device – whether it is a desktop computer, laptop or tablet.
Technology has made websites into interactive tools and social media outlets. This means that people are not just looking at products online but can also interact with them through sharing, commenting and liking as well as purchasing them right from your site!
The benefits of having a responsive web design include: improved SEO rankings; increased conversions; higher customer satisfaction; reduced bounce rate; faster loading times; better user experience & lower costs.
Optimized landing pages designed for conversions
If you’ve been looking for a way to increase your conversion rates, then it’s time to take a look at the design of your landing page. Conversion optimization is an important part of any marketing strategy and can have an enormous impact on revenue. But what does it mean?
A design optimized to convert will be strategic in its use of persuasive elements, such as copy and images, so that users are more likely to take the desired action after they click through from the ad or link. The goal is to build trust with potential customers, give them an easy way to access your product or service, and make it seem like something they want before asking for any information.
Modernize and sell your products or services online
If your business has been around for a while and is not growing as fast as it used to, then it’s time to take the leap. If you’re completely new to the world of e-commerce and unsure how to go about establishing an online presence, we can help.
We’ve helped plenty of small businesses just like yours create their websites and learn how to sell their products or services online. We’ll show you everything from what type of website makes sense for your company’s needs, all the way down to designing a marketing plan that will get people coming back again and again.
Full-stack developers available for any platform
Most people have never heard the term “full stack developer” before. A full stack developer is a person that can work on any part of a website or application. If your website’s backend has been hacked, then you will need a professional that knows how to fix it and not just patch it up until the next hacking attempt.
This means that we can tackle web development on almost any platform. Our team has written code that powers diverse applications; so SquareSpace, Wix, and almost any other platform you prefer is fair game for our web design team. Just ask!
…and the list goes on.
Professional graphic design is a vital element of any marketing strategy. From logos, to website graphics, to print collateral like brochures and postcards – your brand’s visual identity needs expert guidance in order to stand out from the competition while still maintaining an authentic voice that resonates with your target audience. However, for many small businesses, it can be difficult or downright impossible to invest in professional graphic design when they’re already strapped for cash. This is where we come in! We offer affordable rates and flexible plans so you don’t have to sacrifice quality work just because you’re on a budget.
Add a little flare to your styles
Improve your brand’s graphics
Do logos and graphics make a difference in your brand’s perceived quality? Yes, absolutely! A logo is the most important element of any brand. It’s what distinguishes you from competitors and sets customers’ expectations for your product or service. A good logo should be simple, clear, memorable and have a unique design that will last as long as the company does. The importance of branding has never been more apparent than it is today with so many people trying to start their own online business with some sort of graphic attached to it.
Do you want to create a memorable first impression for your company? A well-designed brand can help customers identify with the values and mission of your business. It’s also an essential part of marketing, as it will be what people see in their social media feeds or on their screens when they’re browsing through Google. The way your company’s logo looks is important but the same goes for the colors, images, and words you use in your marketing materials. When it comes to business branding, creating an impression of superiority or exclusivity can help differentiate you from competitors in a crowded market.
Make your website look better
Have you ever wondered how professional graphic design can make your brand more appealing? Graphic designers are trained in the art of marketing. They know what colors and fonts to use, where your logo should be placed, and how to create an engaging call-to-action that will motivate visitors to take action on your offer. The results speak for themselves – a professionally designed site with compelling copy is far more likely to lead visitors down the conversion funnel than one without it.
Steal the show on social media
Design is a powerful tool. It can make or break the success of any business, and social media is no exception. Graphics are an important component in marketing strategy on social media because they help to convey a message in an engaging way that people will want to share with their friends and family. To create graphics for your company’s Facebook page, Twitter feed, Pinterest boards or other social media sites you need to have professionally designed graphics that stand out from the crowd. The last thing you want is for your graphic content to blend into the background noise of all the other posts vying for attention on these channels!
Take your prints to the next level
You have an incredible product or service that you want to sell, but if your print materials are not well designed, then it can be difficult for people to see the value of what you offer. Investing in graphic design now will save time and money in the future since we know how to tackle all aspects of design like typography, color theory, and layout design for different mediums.
Many people don’t realize that the design of a business card, letterhead or brochure is just as important as what you write on it. If you want to make sure your company doesn’t look cheap and outdated, we recommend investing in professional designs for your print materials.
Never worry about file formatting again
Have you ever wondered why some designs print differently than what you saw on the screen? Or why some images take forever to load on a website? It’s a question that clients often ask our graphic designers and marketers. You may notice how some graphics are sharp while others look like they were created with an old fax machine. When it comes to the final appearance, which is best? The answer to that question ultimately comes down to the final medium it’s intended for.
Our team is well-versed in setting up files for their target destination. We’re experts in compression, rasterization, colorspace and file optimization. That’s why you’ll never have to worry about our designs turning out a different color when they’re printed or being delivered in the wrong format or size.
…and the list goes on.
Do you have a website? Do you even know if your site is working properly or not? If the answer is no, then this service is for you. A website maintenance plan is a valuable service for any business that should keep their online presence up-to-date. Website maintenance plans can include hosting, performance insights, security monitoring and more.
Website owners may find themselves overwhelmed with the number of tasks that need to be completed on a monthly or quarterly basis. This is where having a professional team to handle your web maintenance becomes an invaluable asset. A company’s website must not only look good but also remain functional in order to get customers through the door and ultimately increase sales. You can sit back and focus on growing your business while we keep the engine running good.
A well-maintained classic is worth its weight in gold
Ultra-fast Google Cloud Hosting for all self-hosted platforms
Many people believe that all hosting services are the same. This common misconception is a danger to businesses who depend on their website to provide information, leads, and sales because most shared hosting plans are much slower than cloud or dedicated hosting plans. This is especially true during some of the most important times (such as the holidays) because traffic spikes across websites on shared servers simultaneously.
Depending on the provider, they also don’t offer as many security features such as data redundancy or SSL certificates. This can lead to a total loss in the event of a cyber attack and decreased search engine rankings. With our managed hosting on Google Cloud, all plans come with a 99.9% uptime guarantee, lightning fast loading times, and modern security technologies like HTTPS encryption.
Know what your website visitors are doing and where they come from
When you have a website, it’s important to monitor how people are using it. Tracking scripts are tiny pieces of code that enable you to collect information about how people use your site and what they do when they visit. The more data you have, the better insight into how customers interact with your business’s digital presence and the easier it is for us to make changes so that we can improve customer experience.
We can install lightweight tracking software on almost any website regardless of age. We can even import historical data if your site was being tracked previously! We also connect every website we maintain to Google Search Console so you can effectively monitor your SEO and learn about how people discover your website in the search results.
Branded email accounts integrated through your preferred platform
Email is a vital tool for any company, and it’s important that your email account reflects the professional image of your business. Unfortunately, many companies use their personal Gmail or Yahoo email addresses to conduct business transactions because they are free and easy to set up.
This can be problematic because emails from these accounts are often littered with spam messages. Additionally, if a company has multiple employees that all have access to the same account then it becomes difficult to track down who sent what when there is an issue with customer service.
With a site on our cloud hosting service, we can provide you with branded email accounts for free. However, for more advanced inbox features like those available with Gmail, our team is available to help you properly configure your third-party service at no extra cost. You will just need to pay the platform fees to the service provider directly (e.g. Microsoft Outlook).
Seamless website staging, migration and deployment
It’s rarely a surprise when people hear that the modern world is built on technology. Businesses in every industry are constantly looking for ways to improve their customer experience, and this usually means investing in better tech. Websites play an increasingly important role in this investment because they provide the online presence of your company.
There are many factors that can impact the success of your website project including budget, timelines and content. Staging is one way to ensure a seamless deployment of your website or app as you move it from development into production mode. It does this by putting together all of the elements necessary for an effective launch without introducing any new bugs or errors during testing phases. It also gives you peace of mind knowing that everything has been tested before going live so there won’t be any surprises!
Publish weekly updates to your plug-ins and blog content
One of the best things you could do for your website is to regularly update your WordPress plugins and content. This will ensure that you’re running smoothly, staying safe from hackers, and keeping up with SEO standards.
Have you ever wondered why your site is slow and feels clunky? It’s likely due to outdated software. Plugins are a critical aspect of what make many websites run and help power many of the websites we use on a daily basis. They provide information, functionality, and security for sites that would otherwise be impossible to operate.
The downside is that it’s difficult to keep up with all of them! It can take hours or even days every time a vulnerability in plug-in software is discovered by hackers or researchers. With the number of vulnerabilities constantly increasing, this becomes an increasingly time consuming process – one that will never end as long as there are new vulnerabilities being found.