How well do you know your audience?
If your answer is anything less than “so incredibly well”, you might be missing out on reaching even more clients. Knowing exactly who you’re marketing to can mean the difference between resonating with the people that need your services and turning them off completely.
This is where your trusty marketing personas come into play.
Also known as buyer personas, they give you a deep understanding of your clients’ needs and attributes so you can create marketing messages that hit the spot time and time again.
Getting to know your clients or customers in this way helps you find what platforms they’re hanging out on, use the right words to entice them, and build out campaigns they love.