John Lewis pulled a surprise twist by launching a joint campaign with Waitrose this Christmas, but has Edgar the excitable dragon managed to win the heart of marketers?
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Phvntom, Inc. is a digital marketing company located in Boise, Idaho that creates websites, apps, and full-scale promotions/campaigns for other businesses. The views and opinions expressed in this article are strictly those of its authors and were not written by Phvntom. This article was originally published by Marketing Week.