Objective Optimization
If you go to the Facebook Ads Manager and start creating a new Facebook ad campaign, the first choice you’ll have to make is selecting the campaign objective. Your Facebook campaign objective determines what optimization…
Varies
Budget Recommendations
There is no magic number to serve as the amount a business should spend on marketing and advertising. How much you should allocate to such endeavors depends on your goals, your projected sales and your…
Ad Account Management
Digital platforms that allow businesses to advertise provide a control panel to manage their advertisements, formally known as an ad account. Each platform has a separate ad account that is distinguished from other platforms. Although…
Twitter Support
Twitter is a ‘microblogging’ system that allows you to send and receive short posts called tweets. Tweets can be up to 140 characters long and can include links to relevant websites and resources. Twitter users…
LinkedIn Support
LinkedIn is the world’s largest professional network on the internet. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in…
Instagram Support
Instagram is a free photo and video sharing app available on iPhone and Android. People can upload photos or videos to our service and share them with their followers or with a select group of…
Facebook Support
Facebook is a social networking site that makes it easy for you to connect and share with family and friends online. Originally designed for college students, Facebook was created in 2004 by Mark Zuckerberg while…
Consistent Branding
Consistency is key in social media marketing. For your audience to recognize your brand, you must be consistent. Being consistent in your brand allows you to grow in audience engagement and reach. From the tone…
Sell Courses Online
An online course is a way to learn a new skill or gain some new knowledge from the comfort of your own home. They can either be paid or offered for free. Some are offered…
Sell Memberships Online
Increasing customer loyalty is a fairly standard marketing tactic. Having customers pay you to join your loyalty program isn’t. That’s exactly what dozens of brands and retailers are starting to do, however. Paid memberships are…
