Inbound Website Migration
A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility — typically changes to the…
A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility — typically changes to the…
There are many differing opinions about what, specifically, defines a website platform. For the purpose of our services, a website platform is the Content Management System (CMS) and theme (if applicable) your website is built…
If your website is built with WordPress or a similar CMS, it almost certainly has plugins installed that dramatically extend the capabilities of what your site can do. WordPress, by itself, is often too limited…
Email retargeting is using the information you already have about your customers to refine the information you send them by email. A common use for email retargeting is to follow up with customers who leave…
An autoresponder is a script that automates email replies. The script is triggered by user actions either on a site or when a user sends an email directly to another email with an autoresponder in…
The store traffic advertising objective allows us to create Facebook ad campaigns to increase foot traffic and boost sales at your physical stores. We can use the store traffic objective in your campaigns if you…
Page engagement is the total number of actions that people took on your social media page and its posts, attributed to your ads. Your page lets you promote your business and engage with people on…
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons,…
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web…
A Messenger Bot, or chatbot, is a piece of automated messaging software that uses AI to converse with people. Bots are programmed to understand questions, provide answers, and execute tasks. From a customer’s perspective, they’re…
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