Brand awareness represents how familiar your target audience is with your brand and how well they recognize it. Brands with high brand awareness are generally referred to as “trending,” “buzzworthy, or simply “popular.” Establishing brand…
A launch promotion campaign helps to ensure the success of your business and increase product sales. Promotional tactics include special offers, discounts or free gifts that persuade stores to stock your products and customers to…
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds. Brand identity is distinct from brand image. The former corresponds to the intent behind…
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