Heating, ventilation, and air conditioning can be hard to market efficiently. That is why we are here! To help give you ideas, template, and examples of advertising for your HVAC company. However, always remember that using actual photos your company has taken and designing your own custom advertisements will always do better than when you use templates and stock photos. That is why it is a good idea to hire a marketing agency that can take care of these for you, and customize them appropriately.
HVAC Advertising Examples
When it comes to advertising examples, you want to always make sure that your companies logo, call to action, and services are extremely clear. Never have the customer trying to figure out how to contact you or what your company even does. Here is an example:
It is engaging, colorful, and to the point. You want you advertisements to be to the point, but still not boring. Keep your advertisements on theme with you company, your brand, and your voice.
HVAC Facebook Ad Examples
These can be very similar or the same as normal advertising. However, facebook is an incredibly engaging platform so maybe you want to take a different approach. This could be maybe adding a sense of humor. Here is an example:
This is fun, and everyone loves some cartoons. However, do not let cartoons be your all your advertisements. You really want something that can engage the people, and this is most likely real work that your company has done.
Here is a more eye catching advertisement style that you could have on facebook. With HVAC advertisements, it is important to advertise any promotions that your company has. People look for deals when it comes to services like these, since it is a great incentive.
HVAC Advertising Tips
Always remember these few things:
- Pay attention to what works, and what doesn’t
- Don’t be afraid to get outside help
- Keep it professional, clear, and engaging
- Keep it on brand, or on message
Just remember that there will always be some trial and error when it comes to advertisements. You will have to get use to bidding, and your target audience. Due to this learning curve remember that it is always an option to reach out to a marketing agency. You can ask them to create a couple different personal advertisements for you, or you can have them handle your ad campaign.
For HVAC services you most likely are finding it difficult to advertise, since these services are usually in an emergency. However, that is why it is more important to focus on your digital marketing and marketing strategies. That is because when the emergency does come and a potential customer turns to a google search for “HVAC businesses.” You want your HVAC website to be the first one they see, and you want to get them to visit your website.
We understand how this could be difficult for a small businesses in the HVAC industry. However through improving your local SEO, running google ads (which are ppc ads), and advertising on your Facebook page – you should be able to be the first company to come up in your service area.
Once you get the client it is important to get their contact information so that you can start using email marketing towards them. Another way to keep a client and have them remember you, is to get them to follow your businesses social media. Once they follow you, then you can work on your content marketing.
The Ultimate HVAC Advertising Tip
Hire a marketing agency. I am sure that this is what so many people may have told you or suggested along the way. However, there is a reason marketing agencies exist. There is also a reason people keep suggesting them to you. It is because they work. They spend their entire careers keeping up to date with the trends, adapting, and growing other businesses.
Marketing agencies make your life easier. A good marketing agency should be able to make it to where your company is the first to show up when someone searches for a HVAC company. Luckily for us, we actually know a great marketing agency… Phvntom Inc. Their speciality is actually helping service industry related companies. They allow you to pick and choose exactly what you want from them, and they offer month to month plans so that you are not stuck in a contract.
Never be afraid to ask for some help. Even if you believe you cannot afford a marketing agency right now, Phvntom Inc is willing to give you free advice and help. However, it is known that when you feel you cannot afford a marketing agency… you actually cannot afford to not have a marketing agency. In the long run, they should be able to bring your company more clients and profit than they cost.