Ask any marketer what their biggest pain point is, and the majority will tell you it’s measuring ROI from social media.
It’s not that there’s a shortage of social media data. Most networks provide a stack of insights and metrics. It’s deciding what data you need and then reporting it in a meaningful way to key stakeholders.
If that’s you, then stay tuned.
In this article, you’ll discover what goals and metrics you can gather and report on so that everyone can see the ROI of your social media efforts.
Phvntom, Inc. is a digital marketing company located in Boise, Idaho that creates websites, apps, and full-scale promotions/campaigns for other businesses. The views and opinions expressed in this article are strictly those of its authors and were not written by Phvntom. This article was originally published by Sendible.