How to Grow a Roofing Company
We’re here to make growing and marketing your roofing business easy! It can be complicated, but it’s important to have a detailed digital marketing strategy for your roofing business so you can generate leads.
We’ll go over how to market your small business, marketing ideas, and how to get more jobs. We’ll break it all down into easy steps. Start reading to begin generating leads!
How to Market a Roofing Business
Marketing your roofing business can be a daunting task. It’s important to have a plan and know what you’re doing. In your plan, you need to decide how often you want to post, who you want to target, and how much you are willing to spend on ads.
The first step of advertising your roofing business is understanding your customer: Who are they and what do they want? Once you understand who they are, it’ll be easier to make targeted content that appeals to them.
After that, you can use various platforms to distribute content, such as social media, email marketing, trade shows, or even print advertising. It’s important that your business has a quality presence on social media and Google My Business.
It’s also important to also run ads in the region that you service. This can include Facebook, Google, and even the newspaper. Before you can run ads, you need to decide what your budget for advertising is.
You should use manual bidding for the first few months that you run ads. The ad platforms need to gather data during that time to optimize their automatic bidding. Once you optimize your bidding, you can essentially let it run itself within your budget.
Roofing Marketing Ideas
It can be difficult to keep something like “roofing” interesting! Here are a few ideas that you can follow for inspiration:
- question and answer
- before and after picture and videos
- event to celebrate the completion of a job
- send out flyers
- fun facts posts
- ask your followers what they want to see!
Anything that can represent your business and your brand’s personality will work! People love to see uniqueness and what local businesses represent. Anything that reveals who your customers will be working with or that helps them get to know the business owner is appropriate.
How to Get More Roofing Jobs
Lead generation is what every roofing contractor wants. The more leads you get, the more jobs you can secure. Quite simply, you need more leads to get more jobs.
What goes into generating roofing leads? We’re here to answer that question.
First off, you need to make sure that your pay-per-click Google Ads, Facebook ads, or any other digital ads you have will take customers to a detailed and clear landing page. Your website and landing pages need to have multiple chances for potential customers to call or fill out a form to get in touch with your company.
This call to action should be one of the first things a customer sees when they visit your website. They should not have to scroll to get to this, but there should be multiple chances to view this call button or form.
Additionally, in order to get people to your website you must have quality ads, or good website search engine optimization. There is also ad optimization to consider. There are so many factors that come into play with running advertisements and creating a website that it can get really complicated (but still important).
If this all seems too complicated or time consuming, remember that you could always hire a roofing marketing agency. Find a nearby agency that supports your needs, or feel free to contact us!
