How to Advertise Your Construction Company
We are here to walk you through the steps of advertising! Before we get into everything we want you to keep in mind that there are marketing professionals at Phvntom Inc that would be more than happy to help or answer questions you have. They are always there to give free advice, or take marketing out of your hands completely. They allow you to do month to month marketing plans so that you are not stuck in a long contract. They also allow you to build your plan so that their skills can match exactly what you need.
There are multiple different forms of advertising. There is word of mouth advertising where people tell their friends and family about your business because they are so excited and happy with the work that your company did. This is a great making tactic because people will trust their friends and family and not feel the need to look any further.
Another form of marketing is through a social media platform. It is what in the marketing world you would call social media management. This is a completely free advertising method, and a great place for you to connect with potential clients and show off the amazing work your crew does. If you are wonder: which social media platform should I use? We would suggest facebook. They have the most users, and the most active users.
Facebook ads are a great form of advertising. With facebook ads you have the ability to set a target audience. This means you can pick people based off anything but their gender. However, running facebook ads can get quite complex. You may want to consider reaching out to a marketing agency to run your facebook ads.
Some people in the construction industry still use phone calls as their marketing strategy. This is incredibly ineffective, and something we would never suggest you do. Blind calling numbers will lead to angry people, and you are going to waste a lot of time.
One of the most important parts of your marketing efforts is improving your companies search engine optimizations. This is also referred to as your organic search results. You want your company to show up on the first page when someone in your area searches “construction companies near me.” One way to improve your SEO is to write blog posts on your website.
The most important thing that a business must have in today’s world – is a website! You simply cannot escape it, you NEED a website. Another thing to keep in mind is that your website should have a strong call to action. If a potential customer would to visit your website, what do you want them to do? Fill out a form, or press a call now button?
If your business already has a website, it may be time to consider an update. The internet is a fast moving thing, and trends and styles are outdated frequently. Make sure that you have an updated website, because if you do – people will trust it more. This will allow you to already be building trust will a potential customer!
Best Way to Advertise Your Construction Business
One of the best ways to advertise your business is by simply building trust with previous clients. This is how you are going to improve your word of mouth advertising. Word of mouth is the best form of advertising because it almost always results in a conversion, and it is completely free to you. Even better, it doesn’t even take your time in any way.
In order to properly do construction marketing you are going to want to build your brand. You cannot have good brand awareness if you never create a brand. This means you need a logo, color scheme, maybe a motto – thats about it.
Besides work of mouth the best way to advertise is most likely google advertisements. That is because keywords give you the ability to have your advertisement show up when someone in your area is searching for a construction company.
If we had to pick one, we would say that the best way to advertise your construction company would be through Google ads. However, if we were only looking at a cost standpoint we would say that social media is the best way to advertise your business. The only reason we would not say word of mouth is because you have no control over word of mouth advertising.
If you want professionals to take a look at your business and give you tips on marketing ideas or how to market your construction company – you should reach out to Phvntom Inc. They can help you with any marketing services you may need. This includes building a website, advertising, blog posts, anything.
Marketing campaigns are a time consuming and never ending process. That is why so many people decide to hire a marketing agency. Another reason to hire a marketing agency is because marketing skills and tactics are forever changing. You can learn how to market now, and it can change in a couple months. It is marketing agencies job to stay on top of all of these things and trends. It is too time consuming for someone who is already trying to run a business and a job site. So, if you find that to be the case please reach out to Phvntom Inc.
