As brands look to differentiate and gain market share, many are seeking out experts that can deliver a new way of thinking. Marketing is a hugely transferable discipline and there are far fewer barriers between sectors today, so there are huge opportunities for brands that take a chance on someone with no sector experience but a wealth of brand and marketing know-how.
Likewise, when it comes to instigating change, many brands are turning to interim marketers to come in and offer a fresh perspective. But as time is limited marketers need to be able to hit the ground running.
In the latest Marketing Week Explores podcast, features editor Lucy Tesseras and reporter Molly Fleming discuss how both brands and marketers can benefit from stepping outside their comfort zone.
The post How outsiders and interims are challenging the status quo appeared first on Marketing Week.
Phvntom, Inc. is a digital marketing company located in Boise, Idaho that creates websites, apps, and full-scale promotions/campaigns for other businesses. The views and opinions expressed in this article are strictly those of its authors and were not written by Phvntom. This article was originally published by Marketing Week.