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Does Posting With 3rd-Party Social Media Tools Have a Negative Impact on Facebook Engagement?

By November 24, 2020December 10th, 2020No Comments

‘Does using a 3rd-party posting tool like Sendible hurt my brand’s organic reach and engagement on Facebook?’

It’s the million-dollar question that every social media marketer wants the answer to.

Why? It’s simple. If you spend hours every day crafting social media posts, you want reassurance that they’ll have the best possible chance of being seen by your brand’s Facebook following. 

…Because when your posts are seen by the right people, the likelihood of conversions and ultimately, sales, are increased. 

With so much at stake, it’s unsurprising that so many theories exist to explain why posts might not perform as well as hoped. 

For every marketer who blames third-party scheduling tools for their posts’ declining organic reach on Facebook, there’s another who will hold Facebook’s ever-changing algorithm responsible.

So, what is the role of third-party tools in the success of your brand’s Facebook posts? 

In this guide, we set out to decipher exactly that. How? By carrying out our own research into the engagement and reach of Sendible users’ Facebook posts. 

We’re excited to show you the insights we’ve gained from our research. So, if you’d like to learn more on this hot button topic, as well as garner advice on how to boost the organic reach of your Facebook posts, then keep reading.


Phvntom, Inc. is a digital marketing company located in Boise, Idaho that creates websites, apps, and full-scale promotions/campaigns for other businesses. The views and opinions expressed in this article are strictly those of its authors and were not written by Phvntom. This article was originally published by Sendible.    

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