- Logo Variant
OFFTHEFIELD is a fitness brand that sells athletic training for the active youth. We were tasked with creating a logo variant to be used on their website, in marketing materials, and other promotional pieces. The original, trademarked OFFTHEFIELD logo was created awhile back by *unknown* and we were excited about the opportunity to take their design and transform it.
We designed this new logo using a custom font which had clean lines and readability at its core. We also added white spacing to match the original logo’s design, as well as contrast against dark backgrounds like black (which is common on websites). The final step in this process was adding transparency so that OFFTHEFIELD could place it anywhere and look good.