Construction Marketing Plan
You should always have a plan when jumping into marketing. Whether it be a plan that you have come up with, or that a marketing agency comes up with. The first thing you will want to establish in your plan is a marketing budget, and then you will want to decide all the different marketing tactics you would like to be. Such as running Google and Facebook ads, updating your website, running a promotion, or many other marketing options for your business.
Something to remember is that many marketing agencies are willing to do a marketing audit of your company, which is where they tell you areas you could improve. This is helpful because then you know what areas to focus on according to marketing professionals. In addition to a marketing agency doing an audit of your company, they are also often willing to give you free advice – we know that we are willing to at Phvntom!
Digital Marketing in Construction Industry
There are a lot important aspects of digital marketing that you do not want to miss. Here are the four top digital marketing strategies that you should be doing:
- Social media
- Have a good web design
- Good organic search results
- Google/Facebook advertisements
Social media marketing is more important than most in the construction industry give it credit for. The reason this is important is because it helps your business stay relevant, and allow people to remember your business when they need it down the road. This is also a great platform to broadcast the work you have completed that is exceptionally good and impressive. Everyone loves a good before & after.
Having a good website design is essential now. If you do not have an updated website, people may be unsure if your business is a legitimate business or still in business. Your website needs to be pleasing, and have a good call to action so that website visitors do what you want them to. In construction this will be generating a lead.
Organic search results are single handily the most important thing for a construction industry. When someone searches “construction companies near me” you want your business to be the first one to show up. The chances of someone scrolling through pages and pages of construction industries and contacting the all is slim to none. That is why you need to be on the first page.
Google and Facebook advertisements are a great way to get your business out there, and on the first page if you cannot achieve that through search engine optimization. Google ads will most likely generate more revenue and business because you can have your advertisement show up when someone is searching for something directly related to your business.
How to Promote My Construction Business
It is important to promote your business and drive in potential customers. In order to promote your business, you first need to have a brand. This is having a logo, color scheme – the basics. Once you have that you can get set up on a social media platform such as Facebook. You can just start posting about your business, your crew, and what you do.
To continue to build your brand you can use email marketing. This is something that is often forgotten by construction businesses. They do not think that there is much to come from email marketing, but it is actually a great way to promote your business. You can offer deals and discounts to people who have already hired you to do work. This is a great options because you know that people who have hired you in the past are qualified leads.
Paid advertising is an incredible way to promote your construction business. It is a way to get in front of people digitally that you would normally not have the opportunity to. For construction we would advise that you set up an ad account through Google, and focus primarily on Google advertisements because they run off keywords.
Marketing Strategy for Construction Company
A good place to start with your marketing strategy would be to do a SWOT analysis. This is a tool used to help business owners understand their businesses strength, weakness, opportunity, and threats that they face. This gives you a better understanding of your business, and what it needs in order to succeed.
Once you have a deep understanding of your business then you can work on marketing your construction business. Since, you now know what your business needs – which will allow you to direct your marketing efforts. If you are able to do that, then you will start reeling in a lot of potential clients.
Always remember that you can reach out to a professional marketing team to help you market your construction company!