Marketing Week owner Centaur is rebranding its marketing business as XEIM as it looks to bring together its market-leading brands and help customers achieve “excellence in marketing”.
XEIM will bring together brands including Marketing Week, Creative Review, Design Week, Econsultancy, the Festival of Marketing, the Marketing Week Mini-MBA, Oystercatchers, Fashion Monitor, Year Ahead, Foresight News, Influencer Intelligence, MarketMakers and Really B2B. The name is derived from the phrase ‘excellence in marketing’.
The new structure will enable Centaur to offer enterprise clients a broader range of intelligence and consultancy services in an integrated manner. It will make it possible to provide news content, insight, information, learning courses and benchmarking tools from across the divisions with the aim of offering clients an enhanced service.
Centaur’s marketing brands already have enterprise partnerships with leading firms including Disney, Facebook, Salesforce, IBM, Oracle and Samsung.
XEIM will be led by Steve Newbold in his new role as group managing director. Newbold joined Centaur in 2015, initially overseeing consumer titles in the group’s home interest division prior to their sale to Future. He has also led The Lawyer through a successful transformation to a premium content offering.
Suki Thompson, CEO and founding partner of Oystercatchers, will become XEIM’s executive director. In this new role she will be responsible for marketing its products and services, while also being chair of Oystercatchers.
Andria Vidler, Centaur CEO, says: “Our portfolio of marketing brands has been a leading source of news, market intelligence, data, and networking for more than 40 years. The launch of the XEIM network reinforces Centaur’s strengths in helping our clients to achieve excellence in marketing and highlights the digital transformation of our brands.”
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