How Big Is the Gender Gap Between Men and Women in SEO?
To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example),…
Moz
What Do Dolphins Eat? Lessons from How Kids Search – Best of Whiteboard Friday
We’re bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some…
Refurbishing Top Content – Best of Whiteboard Friday
You’ve got top-performing content on your site that does really well. Maybe it’s highly converting, maybe it garners the most qualified traffic — but it’s just sitting there gathering dust….
The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots
SEO is about understanding how search bots and users react to an online experience. As search professionals, we’re required to bridge gaps between online experiences, search engine bots, and users….
The Website Migration Guide: SEO Strategy, Process, & Checklist
What is a site migration? A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can…
