1. Rise of subscription services fuels boost to TV and video consumption A 45% rise in Netflix viewers over the past year and growth in the subscription video-on-demand (VoD) category…
Easyjet is launching a new campaign that aims to give consumers a “big dollop of emotion” to create a stronger connection and move the brand on from being known purely…
US and UK consumers are split over the impact of Nike’s Colin Kaepernick campaign, with younger people and those who are Asian or Black/African American far more likely to view…
The ads for this year’s Festival of Marketing have sparked happy memories of last year’s event. The organisers asked me and my old arch nemesis Professor Byron Sharp from the…
Keeping things “stupidly simple” and refusing to over-complicate them is the secret to marketing success for Missguided’s new chief customer officer Kenyatte Nelson. “Human beings – what drives them fundamentally…
US beauty brand Glossier doesn’t “go by the rules”, according to president and chief operating officer Henry Davis. Inspired by the explosion of direct-to-consumer brands such as glasses business Warby…
Instagram is launching shoppable posts as it looks to create a “seamless experience” for retailers. The ‘shopping’ feature will allow brands and businesses to tag up to five products in…
So it happened again. This time of year appears to be enshrined as the annual date for FMCG giants to have a red hot go at digital platforms. Last year…
Over the past few weeks brand have lined up to commit to tackling the issue of plastic waste. Iceland’s bold decision to pledge to go plastic-free with its own brand…
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