What brands can learn from Skoda and Japanese rugby
The Rugby World Cup in Japan has so far been a pristine example of how to stage the perfect sporting spectacle. A fascinating country with a vibrant and ancient culture…
The Rugby World Cup in Japan has so far been a pristine example of how to stage the perfect sporting spectacle. A fascinating country with a vibrant and ancient culture…
Making their brand distinctive is marketers’ main challenge but too many are focused on differentiation and are underestimating the impact of having a brand people instantly recognise, according to Marketing…
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Fashion ecommerce is continuously changing, with consumer expectations pushing brands to innovate in order to stand out amid stiff competition. So, how are fashion ecommerce brands rising to the challenge?…
Gillette has launched premium division Gillette Labs as it looks to appeal to a wider audience, particularly high-end consumers and early tech adopters. Innovation is key to the strategy, with…
Imagine a world without gender. Where colours, smells, tastes, clothes, cosmetics, cars and toys are completely gender neutral. Blue isn’t for boys and pink isn’t for girls. Dresses and floral…
In retail, consumers have come to expect a swift and seamless experience online from beginning to end (and beyond the point of purchase). This is what’s known as ‘the Amazon…
Monzo is reaping the benefits of its first major TV ad campaign, seeing spikes in both brand awareness and app downloads that suggest more “traditional” advertising can pay off for…
It’s fair to say no book has had more influence on marketing practice in the past decade than How Brands Grow. Professor Byron Sharp’s book is hardly a page turner,…
Every advertising era has its guru. From Thomas Barratt and the advent of modern outdoor advertising to David Ogilvy and the creation of effective print ads, Rosser Reeves and the…
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