Building Community Together With Music

By January 11, 2018 No Comments

By Tamara Hrivnak, Head of Music Business Development and Partnerships, Facebook

Facebook’s mission and music share something special — at their core, they both bring people together, enable stories and emotions to be shared, and forge bonds. Together, Facebook and the music industry are bringing the songs you love into the way you express yourself on Facebook, Instagram, Oculus, and Messenger. This means more ways to share, connect, find your fans and be your favorite artist’s biggest and best groupie.

Recently we announced our partnership with the largest major music company in the world, Universal Music Group, and earlier this week we announced another partnership, this time with the largest major music publisher in the world, Sony/ATV. These partnerships will create new music-related experiences on our platforms for users, artists and songwriters and build stronger and more connected communities around music.

Today, we are excited to announce that Global Music Rights, Irving Azoff’s US Performing Rights Organization, and Facebook have entered into Global Music Rights’ first-ever user generated content deal. Global Music Rights represents such esteemed writers and performers as Pharrell Williams, Bruno Mars, Drake, Bruce Springsteen and Smokey Robinson, among others. We are thrilled to partner with Global Music Rights and look forward to building a bright future with Irving and their amazing writers. Irving Azoff commented, “our partnership with Facebook reflects that when music is valued properly, it’s easy for both sides to view it as a win-win.”

Songs and songwriters lie at the very heart of the magic of music. Each one has the power to connect with people, moments and messages. Facebook values the talent of independent writers and music publishers and we’ve been busy working with independent music publishers, who have played an important role in partnering with Facebook on behalf of songwriters. Today, we’re also thrilled to announce our partnership with SESAC’s HFA/Rumblefish, so that indie writers’ music can come to life and find their audience on our platforms.

Scott Sellwood, Head of Commercial Music Publishing Partnerships, Facebook, said “Facebook and SESAC’s HFA/Rumblefish are excited to offer the vibrant independent publishing community the opportunity to participate in a new licensing program with Facebook. The program will enable users to upload and share videos with music on Facebook, Instagram and Oculus and allows publishers to be compensated for the use of their music. Rumblefish will also help Facebook optimize the identification and clearance of musical works through an innovative data-sharing agreement. This partnership with HFA/Rumblefish and an opt-in for independent publishers opens as of today.”

NMPA President & CEO David Israelite adds, “This new partnership between Facebook and the music publishing industry is a great step forward for the platform and for songwriters. Music provides value to Facebook and its users and ensuring that the creators of that music are compensated is paramount. We appreciate Facebook’s willingness to recognize the economic contribution of songwriters as well as its effort to create a system that properly streamlines payments moving forward. Other digital services should take note and follow suit.”

Facebook values songwriters and songs and music creators big and small. While it’s just the beginning of our journey together, we’re especially grateful that the biggest independent music publishers have been early and passionate partners, opening up new opportunities for their writers on Facebook’s properties, including Messenger. Today, we’re proud to announce our multi-year agreement with independent publisher Kobalt Music Publishing. This agreement enables users to upload and share personalized experiences featuring compositions from one of the best-known catalogs in the world.

Kobalt Music Publishing serves over 25,000 songwriters including Paul McCartney, Elvis Presley, Max Martin, Dave Grohl and more, who have consistently produced top 100 songs and albums in both the US and UK. Willard Ahdritz, Kobalt Founder & CEO, says, “In the spirit of a true partnership, Facebook will ensure songwriters are paid fairly and new revenue streams are created for user uploaded video. We look forward to working closely with Facebook throughout our partnership. And, Kobalt is committed to distributing royalties in a fully transparent way.”

Phvntom, Inc. is a digital marketing company located in Boise, Idaho that creates websites, apps, and full-scale promotions/campaigns for other businesses. The views and opinions expressed in this article are strictly those of its authors and were not written by Phvntom. This article was originally published by Facebook. 

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