Top 5 Roofing Company Marketing Ideas: by Roofing Marketers
Digital marketing is a roofer’s best friend… trust us, we’re roofer marketers. The roofing industry has historically been one of the most difficult markets for roofers to get their foot…
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Facebook Ads Versus Google Ads
One thing is certain – digital advertising is the wave of the future. Facebook Ads and Google Ads may appear very similar on the surface. However, they both have different…
How to Find a Marketing Agency
In today’s world a companies presence on social media is becoming more and more crucial. If you do not have a social media presence and a solid website, people will…
Estimating your campaign or project’s lead time
The lead time is the amount of time between when you first start to work on something and when it’s finished. Estimating your campaign or project’s lead time can help…
How much should you budget for ad spend?
This is one of the first and most common questions our clients ask. There are a plethora of trustworthy resources that weigh-in on this subject but, ultimately, the answer is:…
About In-Scope Tasks
Phvntom Inc. offers a broad range of professional marketing services that are made up of many underlying activities being performed on a daily basis to provide our overall service. Clients…
Should you hire a marketing agency or an employee?
Should you hire a marketing agency or an employee? An in-depth case study and analysis by Phvntom Inc. Before we dive in, this article is mainly focused on people with…
How Big Is the Gender Gap Between Men and Women in SEO?
To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example),…
What Do Dolphins Eat? Lessons from How Kids Search – Best of Whiteboard Friday
We’re bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some…
What brands can learn from Skoda and Japanese rugby
The Rugby World Cup in Japan has so far been a pristine example of how to stage the perfect sporting spectacle. A fascinating country with a vibrant and ancient culture…
