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8 Tips to Create More Engaging Instagram Captions (With Examples!)

By September 19, 2019 September 25th, 2019 No Comments

There’s a lot of tasks that go into managing a social media account.

You’ve got copy to write, photos to take, and content to schedule. Photos or videos are often prioritised. But even if you’ve got excellent visuals, having a poor caption could let you down—especially on Instagram.

That’s because the more compelling your captions are, the more engagement your posts are likely to receive.

(That’s the aim of the strategy you’re delivering for your clients, right?)

In this guide, we’ll share eight tips that will help you write Instagram captions more effectively.

Click to jump to one:

  1. Remember the brand tone and voice – jump ⬇️
  2. Know your audience – jump ⬇️
  3. Intrigue followers with stories – jump ⬇️
  4. Use emojis in your captions – jump ⬇️
  5. Drop some relevant hashtags – jump ⬇️
  6. Ditch the hard sell – jump ⬇️
  7. Make sure your copy is error-free – jump ⬇️
  8. Insert a call-to-action – jump ⬇️

…Or continue scrolling to read them all.


Phvntom, Inc. is a digital marketing company located in Boise, Idaho that creates websites, apps, and full-scale promotions/campaigns for other businesses. The views and opinions expressed in this article are strictly those of its authors and were not written by Phvntom. This article was originally published by Sendible.    

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