Social media can be a daunting place, no matter which channel you’re using.
Whether you’re working to promote your clients on social media or your agency itself, social media attracts a lot of negative press and criticism—which can leave marketers feeling down about our roles and contribution to the wider world.
But there’s one thing that can help: Cause marketing.
In this guide, we’ll explore the definition of cause marketing, talk about why ethical social media marketing is important, and share seven cause marketing examples you can use for inspiration.
Phvntom, Inc. is a digital marketing company located in Boise, Idaho that creates websites, apps, and full-scale promotions/campaigns for other businesses. The views and opinions expressed in this article are strictly those of its authors and were not written by Phvntom. This article was originally published by Sendible.