No intro, take me straight to the social media manager interview questions.
Social media marketing wasn’t always taken seriously. Even five years after the public launch of Facebook, marketers were still wondering if they should include the Facebook ‘fad’ in their marketing strategy. But these days, businesses are investing a lot of time to research and test various strategies they should use on social and what other networks they should be on.
Alongside this major shift, the need arose for the social media manager. Usually, employed as part of the marketing team, but in some cases working alone and filling in for other duties, like blogging and email marketing.
It’s been a rapid change, and this has left many marketing managers and VPs unsure about what to look for when hiring for the position. Everyone uses social media, right? So, what differentiates a social media ‘expert’ from the average Millennial who grew up using these networks every day?
To help you understand what you should be looking for, we compiled a list of 25 questions to ask when interviewing for this role – you can read all of them below or download the handy PDF from this page. We’ve even included a bonus section on how to improve your social recruiting strategy.
Including even a few of these questions in your interview process will help you separate the experts from the poseurs. Ask and listen to the answers attentively to learn whether your future social media manager is the star performer your business needs.