Marketing Week Pernod Ricard launches first corporate brand campaign to encourage people to put down their phones Pernod Ricard has launched its first major global corporate campaign, encouraging people to put down…Ellen HammettJanuary 31, 2019
Marketing Week Unilever invests in digital hubs as it unlearns ‘the old ways of doing marketing’ Unilever is forgetting the “the old ways of marketing” as it invests in digital hubs…Molly FlemingJanuary 31, 2019
Marketing Week Recommended reading: Avoiding logic and why advertising needs autism Alchemy – The surprising power of ideas that don’t make sense By Rory Sutherland As…Lucy TesserasJanuary 31, 2019
Sendible How to Turn Customer Feedback Into Amazing Social Media Posts for Your Clients Online review sites have become the de facto way for consumers to share feedback…Phvntom, Inc.January 31, 2019
Marketing Week What consumers really think of the high street’s big retail brands This year is likely to see no let-up in the the pressure on high street…Marketing Week PartnerJanuary 31, 2019
Marketing Week Less politics, more female power: What to expect from this year’s Super Bowl ads With a hefty multimillion-dollar price tag, snagging a commercial slot during the Super Bowl isn’t…Erin LyonsJanuary 31, 2019
Marketing Week Consumer confidence ‘stuck’ as Brits remain in ‘wait and see’ holding pattern Consumer confidence remains “stuck” at -14 points for January as British consumers enter a “wait…Erin LyonsJanuary 30, 2019
Boise State Shawn Benner Named Associate Dean of the College of Innovation and Design Following a national search, Shawn Benner has been selected as the associate dean of the…Cienna MadridJanuary 30, 2019
Marketing Week Keith Weed tells industry to ‘double down’ and help make advertising noble again As trust in advertising hits an all time low, Unilever CMO Keith Weed has used…Ellen HammettJanuary 30, 2019
Marketing Week Sarah Vizard: Why do brands still need to be incentivised to create inclusive marketing? I turned up this week on a cold January morning to find out the winner of…Sarah VizardJanuary 30, 2019