Marketing Week How marketing is shifting sales’ focus from process to customerThe post How marketing is shifting sales’ focus from process to customer appeared first on…Phvntom, Inc.December 19, 2018
Marketing Week Russell Parsons: My challenge to you for 2019? Break from consensus thinkingThis has been an eventful year – in politics, in economics and yes, in marketing.…Phvntom, Inc.December 19, 2018
Marketing Week From skate to streetwear: Kodak’s plans to bring its consumer brand back in a ‘big way’The Kodak x Forever 21 brand license, which went live in September.Kodak is a company…Phvntom, Inc.December 19, 2018
Marketing Week The changing nature of ownership: How brands are catering for ‘generation rent’The concept of ownership has completely evolved. Netflix has changed how we watch movies, Spotify…Phvntom, Inc.December 19, 2018
Boise State Beware New Email Phishing Scam Targeting University EmployeesA new phishing scam is trying to get clicks in Boise State University emails. Some…Phvntom, Inc.December 18, 2018
Marketing Week Weetabix looks to arrest declining sales with campaign that taps into personalisationWeetabix is working more closely with retailers as part of a new campaign that aims…Phvntom, Inc.December 18, 2018
Marketing Week TSB’s digital marketing director on the ‘most challenging time’ of his careerTSB’s digital marketing and ecommerce director Stuart Brann is not afraid to admit that 2018…Phvntom, Inc.December 18, 2018
Marketing Week Marketoonist on data, privacy and brand trustTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See…Phvntom, Inc.December 18, 2018
Marketing Week What are the real customer benefits of AI?The post What are the real customer benefits of AI? appeared first on Marketing Week.Phvntom, Inc.December 18, 2018
Marketing Week Mark Ritson: Don’t be seduced by the pornography of changeAs we head into the holidays marketers around the world are about to take a…Phvntom, Inc.December 18, 2018